Readers of this Blog will no doubt remember that 'Enron' was the name for a labyrinth of hundreds of legally-registered (apparently independent) corporate structures. This reality-inverting fairy story was progressively elaborated (with the well-paid assistance of an army of accountants, attorneys, brokers, bankers, public relations experts, etc.) to hide the more-simple truth of titanic trading losses, from regulators and investors. In this way, a small gang of greedy little economic alchemists (who imagined themselves to be far-smarter than the rest of us), were allowed to spend years living the high-life, posing as infallible American businessmen/women whilst peddling effectively-valueless pieces of paper, labelled 'Enron Shares,' at ever-increasing prices, before they bailed out knowing that their multi-billion dollar bubble was about to burst.
Thus, a far more appropriate sub-title for Mr. Elkind's book would have been : 'The scandalous rise and amazing fall of Enron.'