(David Brear, Axiom Books, 2005)
Deception. Pernicious cults are presented externally as traditional associations. These can be arbitrarily defined by their instigators as almost any banal group ('religious', 'cultural', 'political', 'commercial,' etc.). However, internally, they are always totalitarian (i.e. they are centrally-controlled and require of their core-adherents an absolute subservience to the group and its patriarchal , and/or matriarchal, leadership above all other persons). By their very nature, pernicious cults never present themselves in their true colours. Consequently, no one ever becomes involved with one as a result of his/her fully-informed consent.
Prior to publication, a number of people were given unfinished copies of this booklet to appraise. Although no reader could refute its content, the reactions of a minority were split into two groups; these were as different as chalk and cheese. Those who had already survived a direct personal experience of cultism devoured it. Others, who had never knowingly encountered the phenomenon, found the booklet less easy to digest; they generally described its tone as ‘alarmist.’ One man (a middle-aged, American academic) was sure that it had been written by a naïve soul who had suddenly discovered the world to be a cruel place, and who now wanted to shout about it. Several years ago, when I was naïve, I might have agreed with him. In fact, I now blush when I remember a conversation I once had with a senior citizen of the Czech republic (a survivor of rule by the ‘Nazi’ and ‘Soviet’ myths), in which I coolly dismissed his passionate contention that any country whose own citizens mistakenly believed themselves to be immune to totalitarianism, faced the greatest risk of from it. Today, in the light of a traumatic personal encounter in
Cultism is a trap. Obviously, anyone who only examines the bait in a trap and who remains unaware of its true purpose, risks getting caught themselves. Just like a mousetrap, the basic design for the cultic trap has remained the same down the centuries even if the presentation of the bait has become evermore sophisticated. Sadly, many commentators have found it impossible - when faced with the apparently illogical results of cultism - to abandon their existing academic, and professional, disciplines, which are anchored in the logic of the traditional world. Consequently, their understanding has often been made impossible by misplaced objectivity. However, it must be remembered that a counterfeit banknote might be 99.9 % perfect, but the bit that is not makes all of it a fake. Similarly, in order to have any chance of understanding cultism, it must be approached from the apparently subjective point of view that its results are always the product of a contagious deception, the victims of which unconsciously accept fiction as fact. Only then, can the phenomenon be examined with genuine objectivity. Once this vital principle has been learned, the apparently authentic words and images reflected by persons under the influence of cultism - like those printed on counterfeit banknotes - are revealed as dangerous distractions. They should never be taken at face value and, therefore, I try to remind the reader of this at all times. Any commentator who repeats the reality-inverting shielding-terminology of any cultic group, but without detailed qualification (or heavy irony), demonstrates that he/she remains at a pitifully low-level of understanding.
David Brear (copyright 2005)
In defence of Herb Greenberg, I would say that, because he is a veteran financial journalist (and subordinate to CNBC's attorneys), he is probably one of the last people who should have been expected to produce an intellectually-rigorous investigation of cultic groups hidden behind reality-inverting 'commercial' camouflage. Sadly, although (to his credit) Herb Greenberg did begin to ask some of the right questions and to give viewers a warning that dragging the bedazzling fairy story entitled 'MLM Income Opportunity,' into their homes, families and communities, can cause severe damage to their lives: in the final analysis, his far-from-intellectually-rigorous investigation for CNBC was the equivalent of a horse expert attempting to explain a Trojan Horse, but mostly using an equine vocabulary.
Classically of a well-educated casual observer (of a certain age), at no point during his investigation of the cultic Trojan Horse known as 'Herbalife/MLM,' did Herb Greenberg admit that he was not really equipped to explain fully what he was confronted with. Indeed, I don't recall an occasion when any financial journalist reporting the 'Herbalife/MLM' Trojan Horse, told the truth and said: 'Frankly, I'm baffled!'
In reality, more than half a century of quantifiable evidence, proves beyond all reasonable doubt that what has become popularly known as 'Multi-Level Marketing' is nothing more than an absurd, cultic, economic pseudo-science, and that the impressive-sounding made-up term 'MLM,' is, therefore, part of an extensive, thought-stopping, non-traditional jargon which has been developed, and constantly-repeated, by the instigators, and associates, of various, copy-cat, major, and minor, ongoing organized crime groups (hiding behind labyrinths of legally-registered corporate structures) to shut-down the critical, and evaluative, faculties of victims, and of casual observers, in order to perpetrate, and dissimulate, a series of blame-the-victim closed-market swindles or pyramid scams (dressed up as 'legitimate direct selling income opportunites'), and related advance-fee frauds (dressed up as 'legitimate training and motivation, self-betterment, programs,' etc.).
This initially- unconvincing, but nonetheless destructive, cultic Trojan Horse was first built inside the USA by a gang of narcissistic charlatans right under the noses of ill-informed federal regulators, who (by failing fully to identify, let alone dismantle, it) have actively assisted in dragging it ever-deeper into the heart of the Republic and many other countries around the globe.
David Brear (copyright 2013)