'Organo Gold' is one of a number of 'Amway' - copy-cat blame-the-victim 'MLM income opportunity' cultic rackets, hidden behind effectively-unsaleable wampum beverages; particularly, coffee products. Readers are invited to click on the link above, and ask themselves, who in their right mind would pay these jaw-dropping prices?
Internet auction Sites have been loaded with 'Organo Gold' inventory for sale often at prices which represent a small fraction of those fixed by the organization's bosses.
The bosses of the 'Organo Gold' racket have also pretended that their beverages contain an exclusive herbal ingredient, Ganoderma (a rare mushroom, once only available to the Emperors of Ancient China) which can bring extensive 'almost miraculous' health benefits to their customers.
For many years, the 'Amway' racketeers have also included exorbitantly-priced beverages in their own range of effectively-unsaleable wampum products.
A couple of days ago, I received an anonymous comment urgently requesting that I post an article on 'Organo Gold.' The commentator explained that a loved-one has exited 'Herbalife,' but is now being lured into 'Organo Gold' by a British professional rugby league player called, Ben Cockayne, who has also been a shill for 'Herbalife'.
Ben Cockayne boasts in his video that he is not an educated man and that this proves that anyone can succeed in 'Organo Gold.' In reality, Mr. Cockayne is just another 'MLM' shill i.e. he is reciting a script in which he steadfastly pretends to be an ordinary poor human, but with access to exclusive secret knowledge which can enable anyone (no matter what their background) to transform into a fabulously wealthy superhuman. Classically, Mr Cockayne is prepared to share this life-transforming Gospel of Prosperity with anyone (for a price).
Like all cultic rackets, the one known as 'Organo Gold' is neither original nor unique, and consequently, it cannot be fully-understood in isolation.
The original 'MLM income opportunity racketeer,' Carl F. Rehnborg (1887-1973), posing as a historically-important, visionary-scientist, autodidactic scholar and multi-millionaire, philanthropic businessman who helped thousands of people to start their own business.
The parallels between the 'Organo Gold' fairy story and the the 'Nutrilite' fairy story, originally peddled as reality by Carl F. Rehnborg (and more recently by the De Vos and Van Andel clans), are quite remarkable. In brief, all these crooks have played the unoriginal role of ordinary men, turned super men - prepared to share their secret of unlimited health, wealth, happiness and freedom with anyone (for a price). However, this again is hardly surprising, because ‘Nutrilite Products Company Inc.’ was, after all, the prototype corporate-front for all subsequent 'Multi-Level Marketing Income Opportunity' rackets.
Former penniless science-fiction author, turned multi-millionaire, cultic racketeer, L. Ron Hubbard, posing as a historically-important,visionary scientist and philanthropist who had discovered the secret of how ordinary humans can become healthy, wealthy happy and free super humans. Hubbard was also prepared to share this secret with anyone (for a price).
Unfortunately, just as with the followers and casual observers of Hubbard, the only information made available to the followers and casual observers of Rehnborg, has been carefully controlled.
|Carl F. Rehnborg, circa 1915.|
Carl F. Rehnborg circa 1939
In 1934, Rehnborg (aged 48) legally-registered ‘California Vitamins Inc.’, allegedly to manufacture and distribute what he arbitrarily defined as 'the World’s First Multi-Mineral/Multivitamin Plant-Based Food Supplement - a Unique Combination of Vitamins and Minerals in a Special Base.’ At first, this so-called ‘Health Tonic’ was brewed up, and peddled as 'Vita-6' a.k.a. 'Vitasol,' in insignificant quantities. Consequently, it was of no particular interest to regulators.
However, anyone with an ounce of common sense could immediately tell that Rehnborg’s ‘invention’ was just another essentially-inert potion (in the absurd tradition of the medicine show); a random mixture of cheaply-procured common substances with an expensive price tag. It had probably taken Rehnborg 6 hours to concoct, not 6 years.
By 1939, Rehnborg had spotted the existing term, 'Nutrilites' (probably in an old scientific magazine). So he legally-changed the name of his pay-to-play game of make-believe to the technical-sounding ‘Nutrilite Products Company Inc.’ and moved his quackery onto an almost unprecedented scale. Soon, Rehnborg was legally employing dozens of white-coated workers in purpose-built industrial buildings in Buena Park, California. He also acquired an alfalfa farm near to the city of Hemet in California's San Jacinto valley, but it is unclear exactly where he suddenly found all the necessary capital to pay for these impressive sites and their modern equipment. To his followers and casual observers, Rehnborg’s activity looked like any other lawful enterprise. His staff were ordinary honest folk, to whom the truth was also unthinkable.
At this time, Rehnborg rechristened his potion ‘Nutrilite Double X (‘XX’) Supplement.’ He now proposed to offer it as two ‘complimentary products’ in one pack - comprising little green bottles of bright red ‘Multivitamin Capsules’ and boxes of pale-coloured ‘Multi-Mineral Tblets.’ The product was deliberately designed to look modern and scientific (like a proprietary medicine), but, tellingly, the price was fixed at just less than $20 a box (the equivalent of several hundred dollars today). Rehnborg claimed that the ‘XX’ brand-name was derived from the Roman numeral representing twenty. It should have been read as ‘double cross;’ for when the former toothpaste salesman’s pricey wampum was routinely analysed by independent chemists working for the FDA, it was discovered that (although it contained essentially what it said on the labels and was quite harmless) ‘XX Supplement’ really did mostly comprise a random mixture of cheaply-procured, common substances in which vitamins and minerals naturally occur (dried vegetable extracts: alfalfa; parsley; watercress; yeast; etc.). FDA experts later estimated that ‘XX Supplement’ cost no more than a few cents a pack to produce. Thus, FDA lawyers must have known that Rehnborg was, in fact, using authentic pharmaceutical equipment to mass-produce a precisely-measured, harmless placebo, but labelled as a ‘Health Tonic’ (a meaningless term), and peddling it at an exorbitant mark-up (certainly, more than 1000%). This crack-pot pseudo-scientific swindle, which was tantamount to a self-styled 'alchemist' stamping a valueless amalgam of base-metals, 'Pure Gold,' and selling it for the price of pure gold, could have been quickly nipped in the bud, simply by charging Rehnborg with criminal fraud. Apparently, prosecutors never considered the possibility that they might be dealing with someone with severe psychological problems whose own inflexible delusions were contagious. Instead, at first, FDA lawyers felt obliged to take no action; reasoning that, by truthfully listing the banal ingredients, but avoiding making any specific therapeutic claims, on his packaging, Rehnborg had found a loophole in federal laws concerning criminal misbranding of medicines. As result, an up-dated version of an age-old fiction was permitted to be mass-marketed as fact to an unsuspecting public. Unfortunately, the lack of any rigorous, official challenge only brought its author more credibility. Not surprisingly, a host of copy-cat 'Unique Vitamin and Mineral Health-Tonic’ scams quickly sprang up.
In reality, the new set-up was merely the original mystifying lie with a second mystifying chapter added, but to casual observers ‘Nutrilite Products Company Inc.’ appeared to be exclusively manufacturing for, and wholesaling ‘XX Supplement’ to, ‘Mytinger and Casselberry Inc.,’ whose commission agents, in turn, appeared to be retailing it to the public for a profit. Although ‘XX Supplement’ was presented as ‘Unique,’ it mostly comprised substances which could easily be bought at a fraction of their exorbitant, assembled fixed-price, in traditional retail outlets. The product was effectively-impossible to sell to the general public for a profit on the open market. Therefore, the overwhelming majority of its final customers were merely the non-salaried agents of the second corporate structure, which itself was the sole agent of the first corporate structure. In order for them to maintain the false hope that if they signed-up further contributing participants they would automatically become rich, the participants in this dissimulated money circulation game were obliged by its rules to keep handing-over a monthly payment to Mytinger and Casselberry, to be shared with Rehnborg. From all rational points of view (medical, economic, legal, etc.), ‘XX Supplement’ might have well not existed; for it was just a convenient means of laundering illegal payments in a closed-market swindle, or pyramid scheme, based on the crack-pot, non-rational theory thatendless-chain recruitment + endless payments by the recruits = endless profits for the recruits. New victims were supplied with a $49.50 ‘Business Kit’ (i.e. a large cardboard box stuffed with a month’s supply of ‘XX Supplement’ and a fat folder containing page after page of mind-numbing pseudo-economic/medical presentations and diagrams, and instructions in how to go about remembering, contacting and recruiting everyone they’d ever known during their lives). These presentations contained the concrete evidence which FDA lawyers could use to prosecute Rehnborg, Mytinger and Casselberry. Contributing participants were being instructed to smile, project excitement and enthusiasm, and to recite a precisely-worded script which proclaimed ‘Nutrilite XX Supplement’ to be ‘good value,’ because it could ‘cure or prevent,’ virtually any known human illness.
|William W. Goodrich|
By 1947, Rehnborg, Mytinger and Casselberry were steadfastly pretending ‘15 000 Successful Distributorships in the USA,’ with ‘sales’ totalling ‘$500 000 dollars per month.’ They had also organised the production of a ‘Free’ booklet, ‘How to Get Well and Stay Well’, in which they further pretended that ‘Nutrilite Double X Supplement’ had ‘cured or greatly helped such common ailments’ as : ‘Low blood pressure, Ulcers, Mental depression, Pyorrhoea, Muscular twitching, rickets, Worry over small things, Tonsillitis, Hay Fever, Sensitivity to noise, Underweight, Easily tired, Gas in stomach, Cuts heal slowly, Faulty vision, Headache, Constipation, Anaemia Boils, Flabby tissues, Hysterical tendency, Eczema, Overweight, Faulty memory, Lack of ambition, Certain Bone conditions, Nervousness, Nosebleed, Insomnia, Allergies, Asthma, Restlessness, Bad skin colour, Poor appetite, Biliousness, Neuritis, Night blindness, Migraine, High blood pressure, Sinus trouble, Lack of concentration, Dental caries, Irregular heartbeat, Colitis, Craving for sour foods, Arthritis, Rheumatism, Neuralgia, Deafness, Subject to colds.’
|Carl F. Rehnborg circa 1950|
Carl.F. Rehnborg circa 1950
Rhenborg now cast himself in the role of ‘Scientific Adviser’ to ‘Mytinger and Casselberry Inc.’ He toured the USA preaching the gospel to wide-eyed ‘Distributors’ - ‘for less than $20 a month’, ‘Nutrilite Double X Supplement’ was the ‘Answer to Man’s Search for Health.’ After both companies’ owners were approached by FDA officials and warned that they could face criminal prosecution for misbranding, the booklet was ‘revised.’ Specific therapeutic claims were supposed to be eliminated. ‘All illnesses’ suddenly became a ‘state of nonhealth’ produced by ‘chemical imbalance’.… ‘Nutrilite XX Supplement’ cured nothing, it merely ‘enabled people to Get Well and stay Well’ by themselves. However, pages 41-52 of the booklet still recounted alleged case-histories explaining that ‘Nutrilite brought relief from such ailments as diabetes, feeble mindedness, stomach pains, sneezing and weeping.’ Not surprisingly, the FDA officials were not impressed, so they finally launched a number of raids, and seizures of ‘Nutrilite XX Supplement’ and associated publications.
In 1951, after a series of lawsuits, appeals and counter suits (in which Mytinger and Casselberry hired top lawyers who portrayed their clients as American capitalist heroes being crushed by Soviet-style bureaucracy), the FDA obtained (on behalf of the people) a permanent Supreme Court injunction against ‘Mytinger and Casselberry Inc.’ preventing ‘Distributors’ from referring to 50 publications making false claims about ‘Health Tonics and Food Supplements’ (including various ‘Revised Editions’ of ‘How to Get Well and Stay Well’). FDA agents soon found that the injunction was being flouted. As a result of mounting complaints, they infiltrated the organization (as potential recruits) and recorded deluded proselytisers chanting the same cure-all mantra about ‘XX Supplement.’ Faced with more litigation and fearing that their monopoly of information might be lost, in 1954, Rehnborg, Mytinger and Casselberry hired a leading advertising agency which handled the clean-cut Hollywood star, Alan Ladd. Along with his wife and children, Alan Ladd then briefly-featured in a kitsch 'Nutrilite' advertising campaign - published in various mainstream magazines right up until 1959.
|Richard DeVos and Jay Van Andel (2nd and 3rd from the right, front row), Carl F. Rehnborg (immediately behind Van Andel, second row), circa 1955.|
The classic movie, 'Elmer Gantry' (released in 1960), was written and directed by Richard Brooks and is loosely-based on a novel of 1927 by the Nobel prize-winning author, Sinclair Lewis. In the Movie, 'Gantry' (played by Burt Lancaster) is a grinning charlatan in a loud suit - a hard-drinking whore-chasing travelling-salesman, who, for sexual and financial motives, attaches himself to the beautiful 'Sister Sharon' (played by Jean Simmons), the focus of a profitable 'Tent Revivalist' group working the Bible-Belt during Prohibition (1920-1933). 'Elmer Gantry' keeps his grin, but he dons a sombre suit and black hat, and is reborn as 'Brother Gantry' 'Charismatic Preacher' and 'Moral Crusader'. He soon discovers that he has the power to create mass-hysteria, and reap tens of thousands of dollars, by manipulating individuals' existing beliefs and instinctual desires. At a key-moment in the movie, a Protestant Minister (bedazzled by 'Brother Gantry's' offer to fill his church coffers) abandons the traditional Christian message and proclaims: 'Business is business, that's the American Way'.Perhaps it's just a coincidence, but at almost exactly the time that the ‘
'Organo Gold' was instigated, and has been ruled, by psychologically dominant individuals and bodies of psychologically dominant individuals (with impressive, made-up ranks and titles), who have held themselves accountable to no one. These individuals have severe and inflexible Narcissistic Personalities (i.e. they suffer from a chronic psychological disorder, especially when resulting in a grandiose sense of self-importance/ righteousness and the compulsion to take advantage of others and to control others’ views of, and behaviour towards, them).* The leadership of 'Organo Gold' has steadfastly pretended moral and intellectual authority whilst pursuing various, hidden, criminal objectives (mainly fraudulent). The admiration of 'Organo Gold' adherents has only served to confirm, and magnify, the leaders’ strong sense of self-entitlement and fantasies of unlimited success, power, brilliance, beauty, etc.
- has a grandiose sense of self-importance.
- is preoccupied with fantasies of unlimited success, power, brilliance, beauty, ideal love, etc.
- believes that he/she is special and unique and can only be understood by other special people.
- requires excessive admiration.
- strong sense of self-entitlement.
- takes advantage of others to achieve his/her own ends.
- lacks empathy.
- is often envious or believes that others are envious of him/her.
- arrogant disposition.
'Organo Gold' has employed co-ordinated, devious techniques of social and psychological persuasion (variously described as: ‘covert hypnosis’, 'visualisation', 'duplication', ‘mental manipulation’, ‘coercive behaviour modification’, ‘group pressure’, ‘thought reform’, ‘ego destruction’, ‘mind control’, ‘brainwashing’, ‘neuro-linguistic programming’, ‘love bombing’, etc.). These techniques are designed to fulfil the hidden criminal objectives of 'Organo Gold' leaders by provoking in the adherents an infantile total dependence on the group to the detriment of themselves and of their existing family, and/or other, relationships. 'Organo Gold' has manipulated its adherents’ existing beliefs and instinctual desires, creating the illusion that they are exercising free will. In this way, 'Organo Gold' adherents have also been surreptitiously coerced into following potentially harmful, physical procedures (sleep deprivation, repetitive chanting/ moving, etc.) which were similarly designed to facilitate the shutting down of an individual’s critical and evaluative faculties without his/ her fully-informed consent.
'Organo Gold' has comprised groups, and sub-groups, of previously diverse individuals bonded by their unconscious acceptance of the self-gratifying, but wholly imaginary, scenario that they alone represent a positive or protective force of purity and absolute righteousness derived from their leadership’s exclusive access to a superior knowledge, and that they alone oppose a negative or adversarial force of impurity and evil. Whilst this two-dimensional, or dualistic, narrative remains the 'Organo Gold' adherents’ model of reality, they are, in effect, constrained to modify their individual personalities and behaviour accordingly.
The leaders of 'Organo Gold' have continued to use stolen funds to infiltrate traditional culture and to organize the creation, and/or dissolution, and/or subversion, of further (apparently independent) corporate structures pursuing lawful, and/or unlawful, activities in order to prevent, and/or divert, investigation and isolate themselves from liability. In this way, the 'Organo Gold' racket has been hiding in plain sight and has survived all ill-informed, isolated low-level challenges spreading like a cancer enslaving the minds, and destroying the lives, of countless individuals in the process. At the same time, its leaders have acquired absolute control over capital sums which place them alongside the most notorious racketeers in history. They have operated behind an ever-expanding, and changing, front of ‘limited-liability, commercial companies,’ and/or ‘non-profit-making associations,’ etc.
'Organo Gold' itself can be accurately described as being only one part of a largely-unrecognized, ongoing, criminogenic / cultic phenomenon of historic significance. The quantifiable evidence demonstrates that, for decades, right under the noses of ill-informed, and/or naive, and /or corrupt, regulators, legislators, journalists, etc., hundreds of copy-cat 'MLM / Network Marketing / income opportunity' rackets have been organized so that effectively 100% of all contributing participants were compelled to lose their money, whilst the insignificant percentage of bosses have shared billions of dollars of unlawful revenue which they have laundered as lawful 'sales.'
Classically, the overwhelming majority of 'Organo Gold' victims have remained silent. For many years afterwards, recovering former cult adherents can suffer from psychological problems (which are also generally indicative of the victims of abuse): depression; overwhelming feelings (guilt, grief, shame, fear, anger, embarrassment, etc.); dependency/ inability to make decisions; retarded psychological/ intellectual development; suicidal thoughts; panic/ anxiety attacks; extreme identity confusion; Post-Traumatic Stress Disorder; insomnia/ nightmares; eating disorders; psychosomatic illness; fear of forming intimate relationships; inability to trust; etc.
David Brear (copyright 2015)
6. When, and how, were you first approached to participate in 'Organo Gold' and when was the name 'Organo Gold' first mentioned?'
- Was 'Organo Gold' first presented to you individually or as part of a group?
- Did the presentation comprise drawing circles containing numbers and percentages on a board or sheet of paper?
- Did you fully-understand the presentation?
- Was the presentation given by a man with a woman nodding in agreement next to him?
- Were you given to believe that anyone could understand 'Organo Gold?'
- Did the recruiters seem generally happy and excited as though they had wonderful news to share?
- to earn income?
- to buy products at a discount price?
- Neuro-Linguistic Programming?
- coercive behaviour modification?
- group pressure?
- covert hypnosis?
- thought reform?
- mental manipulation?
- love bombing?
- to alter you habitual way of speaking? (if yes, give a brief explanation)
- to alter your habitual way of dressing? (if yes, give a brief explanation)
- to alter you habitual way of eating? (if yes, give a brief explanation)
- to alter your habitual sleep pattern? (if yes, give a brief explanation)
- to alter you habitual social contacts? (if yes, give a brief explanation)
- that everyone above you in your 'Network' was your 'Upline' and everyone beneath you was your 'Downline?'
- that your 'Upline' was there to help you and was to be 'admired and respected?'
- that your 'Upline's success depended on helping his/her 'Downline' to succeed?'
- to divide everyone, and everything, in your life into 'negative' vs 'positive?'
- that you should draw up a list of prospective 'Organo Gold' recruits comprising everyone you had ever encountered in your life?
- that you should progressively contact all these 'prospects' and attempt to recruit them using a precisely-worded 'positive' script?
- that when trying to recruit 'prospects' you should exhibit excitement and enthusiasm, and recite your own personal 'story' describing how your life had been been transformed for the better by 'Organo Gold?'
- that you should never say anything 'negative' about 'Organo Gold?'
- that you should never listen to, or look at, anything 'negative' about 'Organo Gold?'
- that all persons who refused to join you (particularly, those who said 'Organo Gold' is a scam) were to be deemed 'negative' and a threat to your own success?
- that all 'negative' persons were to be deemed 'losers, whiners, dream stealers,' etc., and should be excluded from your life?
- that all persons with regular jobs were to be labelled losers?
- that you should only have contact with 'positive winners?'
- that you should regularly buy, and listen to, recordings of 'positive winners?'
- that you should regularly buy tickets to, and attend, extended meetings conducted by 'positive winners' at which you took part in group, rythmic chanting and moving?
- that you should regularly buy, and read, publications, written by 'positive winners?'
- that you should exactly duplicate the 100% positive mental attitude and behaviour of the 'positive winners' in your 'Upline?'
- that you should regularly visualize your 'dreams an goals' in life (luxury cars, expensive houses, exotic holiday destinations, etc.)?
- that you should fix images of your 'dreams and goals' in strategic places in your home?
- that all persons who develop a '100% positive mental attitude and never quit, ultimately achieve their dreams and goals in Organo Gold?'
- that all persons who 'fail to achieve their dreams and goals in Organo Gold, are negative losers, whiners, quitters etc., who always try to blame others, when they only have themselves to blame?'
- that you should disclose personal information about yourself, and about your friends and family, to your 'Upline?'
- that you should gather personal information about your 'prospects' (i.e. the persons whom you wanted to recruit) in order to find their 'hot button' (i.e. a specific means of approach tailored to an individual's personal situation and which could get him/her excited about 'Organo Gold').
31. As a result of duplicating the 'proven Organo Gold plan,' approximately how many days per week were you active and approximately how much of your own time did you commit each day?
32. How long did you remain under contract to 'Organo Gold?'
33. Did you ever manage to recruit anyone into 'Organo Gold?' (if yes, give brief details).
34. What level(s), if any, did you rise to in the 'Organo Gold' hierarchy? (give brief details).
36. As a result of your involvement with 'Organo Gold,' did you lose contact with any family members, and/or with anyone with whom you had previously been close? (if yes, give brief details).
- · ‘Don’t worry, I wasn’t born yesterday, a cult couldn’t fool me or anyone in my family… only idiots and weaklings join cults.’
- · ‘In a free society everyone has the right to believe in what they want… if adults decide to hand over their time and money to some charismatic guru, it’s their own business.’
- · ‘One man’s cult is another man’s religion.’
- · ‘I suppose you’re including all the people who believe Elvis is still alive.’
- · ‘Unless they are being physically held as prisoners, adults always have a free-choice to walk away if they don’t like what’s happening to them.’
- · ‘Perhaps some cult members get harmed, but that’s their problem not mine.’
- · ‘Cults have been around for centuries, there’s nothing new to learn about them.’ etc.
Cultism is a trap. Obviously, anyone who only examines the bait in a trap and who remains unaware of its true purpose, risks getting caught themselves. Just like a mousetrap, the basic design for the cultic trap has remained the same down the centuries even if the presentation of the bait has become evermore sophisticated. Sadly, many commentators have found it impossible - when faced with the apparently illogical results of cultism - to abandon their existing academic, and professional, disciplines, which are anchored in the logic of the traditional world. Consequently, their understanding has often been made impossible by misplaced objectivity. However, it must be remembered that a counterfeit banknote might be 99.9 % perfect, but the bit that is not makes all of it a fake. Similarly, in order to have any chance of understanding cultism, it must be approached from the apparently subjective point of view that its results are always the product of a contagious deception, the victims of which unconsciously accept fiction as fact. Only then, can the phenomenon be examined with genuine objectivity. Once this vital principle has been learned, the apparently authentic words and images reflected by persons under the influence of cultism - like those printed on counterfeit banknotes - are revealed as dangerous distractions. They should never be taken at face value and, therefore, I try to remind the reader of this at all times. Any commentator who repeats the reality-inverting shielding-terminology of any cultic group, but without detailed qualification (or heavy irony), demonstrates that he/she remains at a pitifully low-level of understanding.