The Australian Broadcasting Corporation (ABC) begins to challenge the Big 'MLM' Lie.

 How MLMs like Enagic suck you in | ABC NEWS

It's quite revealing  how this well-intentioned Australian journalist is unable to find accurate words to describe the 'MLM' phenomenon.

The Big 'Multi-Level Marketing' Lie.

Introduction

How can a pile of money be made from a financially suicidal ‘business model’ that has been deliberately rigged to fail?

In 1967, an American satirical movie offered a memorable answer to this conundrum. I am of course referring to ‘The Producers,’ written and directed by Mel Brooks.

Whilst this movie went over the heads of certain humourless critics who described it as ‘controversial,’ in 1968 it won its author an Academy Award for best original screenplay. Indeed by 1996, ‘The Producers’ had long-since achieved a cult status and was deemed to be of such ‘cultural, historic and aesthetic significance,’ that it was selected by the Library of Congress to be preserved in the United States National Film Registry. For Mel Brooks’ had presented the world with a classic comedy double act - Max Bialystock, an outrageous caricature of a once successful, but now failing, New York Jewish theatrical producer (evidently suffering from Narcissistic Personality Disorder) played by Zero Mostel, and Leo Bloom, a deeply insecure Jewish accountant (evidently suffering from Social Anxiety Disorder) played by Gene Wilder. In the movie, this pair of physically and psychologically opposite characters come together and perpetrate an absurd swindle - identified by the accountant and peddled by the producer. By first building a bedazzling utopian fantasy of endless future prosperity, happiness and freedom in his mind, Bialystock overwhelms an initially reluctant Bloom, and persuades him to become his partner in crime. He then sets to work stalking and seducing a flock of wealthy, but lonely and vulnerable, old ladies. One by one, Bialystock persuades them to buy a staggering total of 25 000% of the projected profits from, what he assures them will be, a sure-fire hit stage musical which he and Bloom are producing on Broadway. However, he doesn’t tell them that the show has been written by a deranged devotee of Adolf Hitler, Franz Liebkind, or that it will venerate the ‘führer’ and the ‘Nazis.’ For the show, ‘Springtime for Hitler,’ has been carefully selected by its producers with the hidden criminal motive of offending a sophisticated New York theatre audience to such an extent, that it will be doomed to close after only one disastrous performance. Just to make certain that it will immediately bomb, Bialystock and Bloom recruit an aggressively kitsch transvestite, Roger DeBris, to direct the show, and they find a drug-fuelled pacifist-hippie, Lorenzo Saint DuBois (LSD), to play Hitler. On opening night, Bialystock even makes an enemy of the New York Times theatre critic, by offering him a bribe.

The devious plan being that, seeing as ‘Springtime for Hitler’ has cost Bialystock and Bloom only a mere fraction of their available financing to stage, when inevitably it sinks without a trace, the Internal Revenue Service will have no reason to investigate Bloom’s fraudulent declaration that no profit was made. Moreover, the old ladies who collectively have vastly over-financed the show, will believe that they simply made a bad investment. As ill-informed and isolated individuals, they too will have no reason to suspect fraud. Thus, Bialystock and Bloom will be able quietly to keep the large pile of excess finance. However, when despite all their sabotage efforts, ‘Springtime for Hitler’ turns out to be a smash hit predicted to ‘run and run,’ the producers along with the show’s author wind up behind bars. Ultimately, they are seen duplicating the same fraud on their fellow inmates and the prison warden, with Bialystock and Liebkind directing rehearsals and Bloom over-selling shares in their latest sure-fire hit production, ‘Prisoners of Love.’

Now most people would automatically assume that, in the real world, it wouldn’t be quite so easy to perpetrate essentially the same absurd, blame-the-victim swindle, albeit hidden behind an a far more impenetrable and confusing ‘sure fire business model,’ but again one deliberately rigged to fail. A swindle not just based on the same, one-off, financially suicidal modus operandi as described above, but now expanded and duplicated on an industrial scale and baited to keep ensnaring a much wider range of unwitting victims. Indeed, to the average person, the idea that numerous gangs of copycat charlatans have been allowed to keep peddling the same insidious game of commercial make-believe as reality, steadily exploiting, isolating and silencing many millions of losing investors around the world over a period spanning several decades, and thereby get away with stealing a veritable mountain of money, would seem to be beyond the bounds of possibility. However, it should be remembered that the best way of hiding something, is to place it in plain sight and make as big as you possibly can. 

Thus, I managed to live more than three decades without ever hearing the made-up technical-sounding phrase, 'Multi-Level Marketing,’ or its catchy abbreviation, ‘MLM.’ Today, I wish this contagious nonsense had never entered my life, but unfortunately, I had no choice in the matter. Whilst reading the history of my own nightmare encounter with the original 'MLM commercial' cult known as 'Amway' (corruption of 'The American Way'), bear in mind that, when these disturbing events first started to unfold, I had no idea of the extraordinary level of danger my family was in, or of the true nature, extent and power of the phenomenon I was confronted with. As yet, there was no plain language explanation of 'MLM commercial' cultism readily available. That's why I began the thankless task of compiling one as long ago the late 1990s. However, at that time, I was still trying to find the right words to identify it accurately. Even when I did find the right words, I discovered that the ugly, but ultimately absurd, truth about the 'MLM commercial' cult phenomenon was still unthinkable to most people. The truth being that what has become commonly referred to as, 'the MLM business model,’ has been nothing more than a classic example of the notorious, reality-controlling, totalitarian propaganda tactic known as the 'Big Lie.' That is to say, the spreading of a falsehood which is so colossal and outrageous that the average person cannot even begin to conceive that anyone would have the audacity to invent it. Indeed, when I first began to challenge the Big 'MLM' Lie, I was faced with the daunting situation where it had been repeated, largely unchallenged, so often and for so many years, that a remarkable number of apparently sophisticated and rational people had come to accept it as the truth.

The situation is still daunting, but lately it has begun to change in that, mainly due to the Internet, an increasing number of courageous 'MLM commercial' cult survivors have found accurate information, as well as mutual support, enabling them to come forward and describe their essentially identical experiences. Also, whereas in the past many 'MLM' converts were men, who naturally found it hard to admit to the world that they'd been duped, lately the majority of persons being lured into, and exploited by, these pernicious groups, have been women. Furthermore, in 2019, my American associate, Robert FitzPatrick, published 'Ponzinomics.' In this book, Robert not only goes a long way towards identifying the true nature of the 'MLM commercial' cult phenomenon, but he also traces the history and origins of the Big 'MLM' Lie and explains how a pair of its earliest creators managed to obtain the highest-level of protection in the USA. As a result, politically appointed senior Federal Trade Commission officials effectively raised the white flag of surrender to predatory criminals, albeit dressed up as respectable businessmen, when, starting in the 1970s and despite significant levels of complaint, they set aside an established, common-sense legal precedent which had automatically identified and banned all endless-chain recruitment frauds, previously labelled as, 'pyramid selling schemes.' For, even though it had been under investigation for years and was facing civil prosecution, these senior officials eventually latched onto a convenient pretext not to go ahead and shut-down the corporate-front for the original 'MLM commercial' cult upon which all subsequent versions have been, and continue to be, modelled. This dubious decision was evidently made (in part) because the bosses of 'Amway,' Messrs. Richard DeVos and Jay Van Andel, with a Bible in one hand and the Stars and Stripes in the other, had purchased association with their local congressman (fifth Michigan district) with significant quantities of stolen money. The beneficiary of these ill-gotten gains was none other than Gerald Rudolph Ford Jnr. - a politician not exactly noted for his intellectual capacity, but nonetheless someone of great influence. For those readers who are perhaps too young to remember him, Gerald Ford was leader of the Republican party in the House of Representatives 1965-1973, becoming US vice-president under Richard Nixon when, in 1973, Spiro Agnew (who was under investigation for corruption), pled guilty to a minor felony charge and was obliged to resign. Ford went on to become US president 1974-1976 after Nixon himself was obliged to resign rather than face certain impeachment over the Watergate scandal. Thus, Ford remains the only person to have held both the office of US vice-president and US president, without being elected to either. He is also the president who granted a pardon to Nixon for the crimes he'd committed whilst in office.

However, the coopting of Gerald Ford to play the role of ‘Amway’s’ useful idiot was only one step in DeVos and Van Andel’s well-financed infiltration, and subversion, of the US legislative process and justice system. Indeed, there can be absolutely no doubt that, culminating in 1979, the chiefs of an important civil regulatory agency of the US federal government played politics, and in so doing, completely failed in their appointed task of protecting the American public. As a direct consequence, the FTC brought about the birth of the essentially meaningless phrase, 'Multi-Level Marketing is legal.' In this way, a ridiculous, but nonetheless insidious, endless-chain recruitment fraud was effectively authorized in the USA. Furthermore, this major American regulatory lapse enabled the profitable racket of 'MLM commercial' cultism not only to be extensively reproduced in the USA, but also to be exported around the world, now hidden behind the pretence that ‘the MLM business model (as developed by the founders of the Amway Corporation)’ had been ‘thoroughly examined and approved by the US government… So, anyone imagining it’s a fraud must be some sort of hate-filled anti-capitalist or a crazy conspiracy theorist.' Not surprisingly, subsequent generations of politically appointed senior FTC officials have all refused to admit publicly to their predecessors' catastrophic failure and their own chronic negligence - for which, one day, a sitting American government might find itself liable. In this way, the Big ‘MLM’ Lie was permitted to transform and expand into a well-oiled machine for stealing and laundering money on a global scale - each year bringing billions of dollars into the USA, and all right under the noses of officials who have continued to allow this plunder to be falsely declared, with the paid-compliance of some of the world's largest accountancy firms, as 'retail sales revenue.' However, plenty of senior FTC types, as well as high-ranking US politicians, including a certain Donald John Trump, have all had their snouts planted in this almost bottomless trough of foreign and domestic loot, set before them by the bosses of a multiplication of 'Amway' copy-cat 'MLM' cultic rackets whose essentially identical camouflaged criminal activities they have conveniently refused to identify. Indeed, the number of senior FTC officials who have accepted, and continue to accept, tempting offers of well-paid employment from 'MLM' front-companies, or law and accountancy firms, co-opted to hear no evil, see no evil and speak no evil whilst playing along with the Big 'MLM' Lie, is truly astonishing.

All this begs the not unreasonable question: other than enabling a growing number of unoriginal gangs of devious con artists to get away with thieving from the entire planet for the best part of half a century, what exactly has been the point of having such a spineless, easily-corrupted and, therefore useless government agency as the FTC?, when in 'Ponzinomics' one independent American does far-more to protect his fellow citizens from the Big 'MLM' Lie, than the entire one thousand five hundred+ FTC staff (including more than five hundred attorneys and seventy economists, with an annual budget of hundreds of millions of dollars) have ever done. In fact, Robert explains in great detail why, completely contrary to the ambiguous official message broadcast by the FTC for more than forty years, it has not just been ‘a few bad apples,’ but all 'Amway' copy-cat so-called 'MLM Income Opportunities' that have been centrally controlled rigged-market swindles, hiding their inevitable, effectively 100%, overall net-loss/churn rates of endless-chains of transient contractors. For the crack-pot pseudo-economic theory which has been falsely-labelled the 'MLM business model,' was maliciously designed to be flawed-financially, to the point where it would be impossible for any so-called 'MLM' company to derive the majority of its revenue lawfully from persons who are not its own ill-informed investors motivated by the false expectation of a future reward. In even more accurate terms, 'MLM/commercial' cults have all comprised groups, and sub-groups, of susceptible individuals who have been subjected to identifiable, co-ordinated devious techniques of social, psychological and physical persuasion designed to shut down their critical and evaluative faculties, and thereby convert them, without their fully informed consent, to the self-perpetuating and self-gratifying, but ultimately self-destructive, delusional belief that: endless recruitment + endless purchases by the recruits = endless profits for the recruits. For this reason, Robert FitzPatrick coined the word, 'Ponzinomics,' in an attempt to place an appropriate label on the financially suicidal activity that, to their eternal shame, generations of senior FTC officials, their advisers and political masters, have permitted to be passed off and normalized around the world as, ‘a viable and legal part of the direct selling industry.'

Thus, 'Ponzinomics' can be briefly defined as the dark art of peddling unwitting persons infinite shares of their own finite money, because what the FTC has consistently refused to acknowledge publicly, is the undeniable fact that any claim, or implication, that one penny of extra net-income, let alone life-changing sums of money, can be generated lawfully by participating in an 'MLM business opportunity,' is dangerous comic-book nonsense designed to entice and deceive. Indeed, it should be glaringly obvious that the Big 'MLM' Lie is far-too-good to be true, whilst it's no secret that what used to be the traditional direct selling industry (once known as ‘door-to-door peddling’), has long-since died out. Its demise being due to many evolving social and economic factors; not least the arrival of supermarkets, hard-discount stores and online shopping. Furthermore, 'MLM' products/services have been offered at fixed, often exorbitant, prices, rendering them effectively unsaleable on the open market to persons with fully functioning critical and evaluative faculties; whilst no so-called 'MLM' company has ever set common-sense limits on the number of contractors being recruited, or on the areas of population where these so-called 'distributors/direct sellers' are supposed to find customers. Just imagine what would happen if the bosses of McDonalds fixed the price of their company’s hamburgers at twice that of their competitors and set no limits on the number of franchises they sold, or any restrictions on the locations where all these demonstrably unviable catering establishments were supposed to operate shoulder to shoulder?

Once the utter absurdity of the so-called 'MLM business model' is fully understood, anyone with a modicum of common-sense, and/or the most-rudimentary hands-on experience of commerce, ought to be immediately able to deduce that no ‘Amway’ copy-cat company can ever have been, or will ever be, found by the FTC voluntarily disclosing the true results of its economically incestuous activities and operating lawfully. Indeed, this ongoing situation is beyond farcical, because when asked the most obvious of questions, it goes without saying that American regulators and their academic advisers, have never been able to come up with one solitary example of a so-called 'MLM' company that would be able pass independent rigorous inspection. Yet despite the lengthy list of common-sense reasons proving that there can be no such thing as ‘a viable and legal MLM income opportunity,' FTC officials, guided by a cabal of smug dunces with diplomas, came up with a truly pointless and stupid ‘test.’ This boils down to them throwing common-sense out of the window whilst laboriously trying, on rare occasions and on a case-by-case basis, to determine that a so-called 'MLM' company, suspected of being a pyramid scheme, has not been deriving the majority of its income lawfully from authentic retail sales (i.e. based entirely on value and demand) to members of the general public (i.e. persons who have not been contractors of the so-called 'MLM' company motivated by the false expectation of a future reward). Thus, since 1979, less than forty ‘Amway’ copycats have been investigated and shut down by the FTC as dissimulated pyramid schemes, whilst hundreds more have continued to appear, but without the slightest attempt to stop them. Laughably, FTC officials have listed other ‘pyramid scheme red flags' for the public to look out for, and the agency has even posted stern warnings that 'MLM companies have caused, and are still causing, extensive damage to consumers, because some MLM income opportunities are actually pyramid schemes in disguise.' At the same time, American regulators, without the slightest concern for the extensive damage they themselves have caused and are still causing, have continued bleating the Big 'MLM' Lie, by insisting that 'MLM is a viable and legal branch of the direct selling industry.' Yet no one at the FTC has ever seen a shred of quantifiable evidence proving that this ridiculous adult fairy story can be true. In fact, when asked in the most specific of terms, if they have ever seen such evidence, like income-tax payment receipts, it has been impossible to get any meaningful, let alone the only truthful, response to this simple ‘yes/no’ question. Another highly revealing question that FTC types have obviously shied away from answering, is: what would be your own reaction if a vulnerable individual you care about suddenly underwent a radical personality transformation, and declared that he/she had signed up for a so-called 'MLM income opportunity?' Thus, in respect of their Orwellian refusal to tell the truth publicly, and identify the Big 'MLM' Lie, Robert FitzPatrick has compared the inflexible attitude of FTC officials, and their advisers, to a body of humourless scientists who have been paid to investigate the manifestly preposterous claim that 'pigs might fly,' but after decades of examining an assortment of wingless swine, they still insist on continuing their futile, but financially profitable, quest whilst systematically refusing to consider even the suggestion that there can be no such mythical creature.

At this point, I should perhaps declare that, although I am an 'MLM commercial' cult survivor, I was never an adherent of one of these pernicious groups. Unfortunately, I found myself shackled financially to a person, my only brother, who at a time of vulnerability, had fallen under the spell of the Big 'MLM' Lie. Again, when these disturbing events started to unfold, I did not fully understand that my brother was ideal prey to be lured and defrauded, then used as bedazzled-bait to lure and defraud others; all for the benefit of a little gang of sanctimonious American billionaire-charlatans posing as 'Compassionate Capitalists,' and whom he had never met. Yet classically, my brother was an ideal subject to be deceived, for the simple reason that he was completely convinced that he was far too smart to be deceived. Thus, once enslaved inside the ‘MLM’ trap, the most powerful weapon in the hands of the criminals exploiting him, was my brother’s own mind. However, initially I failed to grasp just how dangerously deluded and devious 'MLM commercial' cult adherents can be. That said, like many people whom they approach, I immediately realised that they are living in a parallel reality, completely obsessed with trying to recruit you into what is quite clearly a dumb pyramid scheme, but which they insist is 'part of the legal MLM direct selling industry and definitely not a pyramid scheme.' What took me much longer to fathom, is that core-'MLM commercial' cult adherents are also living by a parallel, and perverted, code of morality. Their destructive behaviour is controlled by the self-righteous guided-delusion that, by recruiting you, and even by lying to you, they are ultimately helping both themselves and you to achieve future redemption in a secure Utopian existence - a form of Capitalist Paradise on Earth - where no one has a job, but everyone is his/her ‘own boss’ - a happy, healthy, prosperous and free 'MLM business owner.'

Thus, it should always be remembered that chronic 'MLM' adherents' belief can be quite genuine, but what they believe in, and have bought into body and soul, is a colossal and bedazzling fake. The irony of all this being, that the Big 'MLM' Lie has continued to thrive, because its most-fanatical adherents have been tricked into wasting their own time and money spreading it and hiding the truth about it, combined with law enforcement agents' and legislators' chronic, and catastrophic, failure to identify it accurately. Although they have no idea what they are really involved in, active 'MLM' adherents are, in fact, proselytising-evangelists for a camouflaged, non-rational, ritual belief system (call it a 'perverted religion' if you like) which has been maliciously designed not only to spread like a contagion - enticing, deceiving, robbing, exploiting and abusing susceptible individuals and their friends and families - but also to load its victims with shame and guilt for their inevitable failure to succeed, and thus, prevent them from facing reality and complaining. Consequently, whilst they remain under the control of the Big 'MLM' Lie, its most-dangerous adherents should be seen for what they really are - the deluded deployable agents of a de facto syndicate comprising the bosses of some the most widespread, socially, psychologically and financially destructive organized cultic crime groups to have emerged in recent history.

'Amway' Copycat 'Multi-Level Marketing (MLM)' Cultic Rackets - How do they work?

 A reader asks:

'What is a simple explanation of MLM rackets?'

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First of all, the only test of whether a commentator on the 'MLM' cult phenomenon should be considered well-informed on the subject, and capable of answering this question, is whether the commentator's analysis of the 'MLM' cult phenomenon can be read as an instruction manual for instigating an 'MLM' cultic racket. Unfortunately, in my experience everything most academic, and media, commentators think they know about ‘Multi-Level Marketing,' has been based the demonstrably false-assumption that this is a lawful, and commercially viable, form of direct selling income/business opportunity, albeit one that has been prone to certain abusive practices. In reality, to date what has become popularly referred to as the 'MLM industry,' has proved to be perhaps the most successful, profitable and sustainable, cultic con job of modern history.

Anyone attempting to solve the 'MLM' enigma, first needs to understand that there is no quantifiable evidence (e.g. income tax payment receipts) proving that anyone who has a signed a contract with an 'Amway' copycat, so-called 'Multi-Level Marketing Direct Selling' company offering a so-called 'income/business opportunity,' has actually established a lawful, and commercially viable, business, in which an overall net-income has been generated (after the deduction of all start-up and operating costs) via the regular retailing of goods/services for a profit based on value and demand to members of the general public (i.e. persons who are not fellow 'MLM' contractors motivated by a false expectation of future reward). Thus, anyone claiming or implying that one penny of overall net-income, let alone life changing sums of money, can be generated lawfully by participating in a so-called 'MLM direct selling income/business opportunity,' cannot be telling the truth and will not provide any quantifiable evidence to back up his/her non-specific anecdotal statements.

In reality, starting with 'Amway,' all copycat so-called 'Multi-Level Marketing /Direct Selling income opportunities' have been the constituent parts of a vast, and bedazzling, fake constructed with the victims' own money. 'MLM' cult bosses have all been hiding effectively 100% overall net-loss/churn rates of unwitting participants. For this type of cultic racket was maliciously designed from the outset so that anyone lured into one would begin recklessly wasting his/her time and money trying to lure others into the same intellectually, and emotionally, overwhelming trap, so that the longer any unwitting person persisted in trying to make money, the more time and money he/she would be compelled to lose, and the more difficult it would become to face reality and stop. 

The external 'capitalist commercial' presentation might be different, but the age old method by which the majority of the unlawful profits have been generated in 'Amway' copycat 'MLM' cultic rackets, has been exactly the same as that employed by groups hiding behind a purely 'religious/esoteric' façade.

Essentially, 'MLM' cultic racketeers and their shill associates have all been pretending to have access to a secret knowledge, contained in a 'proven step-by-step plan,' which has enabled them to transform from ordinary poor miserable humans, trapped in the traditional world of employment, into fabulously happy, healthy, prosperous and free super-humans living in a secure Utopia on Earth where everyone is a 'successful independent MLM business owner.' These unoriginal crooks have further pretended to be prepared to share this secret life-transforming knowledge with anyone for a price. However, part of the price has been the surrender of their unwitting victims' critical and evaluative faculties.

'MLM' cultic racketeers have all set up mafia-style, mystifying labyrinths of legally-independent corporate structures, in order not only to commit fraud, but also to prevent, and/or divert, investigation and isolate themselves from criminal liability.

David Brear (copright 2025)

 

The 'Moonie' cult - How the rule of law failed in Japan and led to the murder of Shinzo Abe.

 Shinzo Abe: Man pleads guilty to killing Japan's former prime minister

Today, it was reported that the trial of the self-confessed assassin of Japan's former Prime Minister, Shinzo Abe, has just  begun. However, the 45 year old man, Tetsuya Yamagami, accused of this crime has already officially plead guilty. Thus, the motivation for Yamagami walking up to Abe in broad daylight, in front of many witnesses and cameras, and fatally shooting the former PM several times, whilst he was addressing an open air political event in 2022, now lies at the heart of these ongoing proceedings.

From what has already been reported, Yamagami had spent years peacefully attempting to get the Japanese authorities to investigate the foreign-controlled, cultic racket hidden behind the Japanese incarnation of the so-called 'Unification Church,' popularly known as the 'Moonies.' However, Yamagami's complaints were ignored, so he seems to have decided that, since the law was not being enforced, why on Earth should he continue to respect it himself?

Yet, Yamagami was never an adherent of the 'Moonie' cult. Sadly, whilst he was still at college, it was his ill-informed mother who was lured into becoming the deluded de facto agent of the Korean 'Moonie' bosses and their Japanese under-bosses, and who in this state of delusion, was tricked into handing over all of her family's wealth to criminals. Yamagami tried in vain to reason with his mother, but since a Japanese PM, along with members of Abe's family and leading lights in his ruling Liberal Democratic party, had all been publicly associated with the 'Moonies,' this was one of the overwhelming reasons why she was unable to face the reality that she was being defrauded and used as bedazzled bait to lure and defraud others. Yamagami apparently also realized that this public association with the Japanese government, was one of the main reasons why the authorities had refused to take any action. Again, making it seem that this 'Church' couldn't possibly be a front for gang of charlatan criminals posing as peace promoting philanthropists.

Tellingly, in the immediate aftermath of Abe's assassination, a criminal investigation of the 'Moonie' racket was finally launched in Japan. This ultimately led to the main Japanese corporate front for the cult, previously legally-registered as a 'tax free religious organization,' being disbanded by a Tokyo court in the Spring of 2025, and all its capital assets being seized, liquified and forfeited. However, this is just the tip of an iceberg of deception and other related crimes, because classically the profitable 'Moonie' racket, which is neither original nor unique, has been, and continues to be, hidden behind a vast and mystifying labyrinth of centrally-controlled corporate structures all around the globe. 

Now, although I would not condone premeditated murder, I can perfectly understand why Yamagami became so angry and frustrated, that eventually he was prepared to pull the trigger on an unarmed celebrity. I speak from bitter personal experience. For having a loved one undergo a sudden radical personality transformation as a result of being lured into a state of chronic cultic delusion, can be worse than experiencing the death of a loved one. Furthermore, when the chronically deluded cult adherent in question, is also someone who controls your family's money, then the experience can be materially, as well as emotionally, exhausting and eventually devastating.

It is to be hoped that the Japanese court takes Yamagami's suffering into consideration when it comes to sentencing him. Apparently, his mother is still so deeply deluded that she intends to participate in the trial, but not in defence of her son. However, once you know the detail of the unoriginal fiction that controls the thinking and behaviour of all chronically deluded core- 'Moonie' adherents, Yamagami's mother's testimony becomes almost 100% predictable. Sadly her belief will be quite genuine, but what she believes in, is a pernicious fake. 

The one great irony in all of this lies in the fact that, legalistically, there is no such thing as a cult in Japan. Indeed, the Japanese Constitution (which is based on the US model and was drawn up by a group of idealistic American attorneys in the aftermath of WWII) guarantees the country's citizens freedom of 'religion', but this document contains no attempt to explain what exactly its authors meant by the word, 'religion.'

David Brear (copyright 2025)

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The Universal Identifying Characteristics of a Cult 

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In 1961 (after years of field-research, including the interviewing of US servicemen and civilians held prisoner during the Korean War), Dr. Robert Jay Lifton (b. 1926) published, ‘Thought Reform and the Psychology of Totalism.’ In this standard medical text-book, Dr. Lifton identified 8 ‘themes’ which, if present in any group, indicate that its members are being subjected to a mixture of social, psychological and physical pressures, designed to produce radical changes in their individual beliefs, attitudes and behaviour.

1). ‘Milieu control’ — the attempted control of everything an individual experiences (i.e. sees, hears, reads, writes and expresses). This includes discouraging subjects from contacting friends and relatives outside the group and undermining trust in exterior sources of information; particularly, the independent media.

2). ‘Personal or mystical manipulation’ — charismatic (psychologically dominant) leaders create a separate environment where specific behaviour is required; leading to group members believing that they have been chosen and that they have a special purpose. Normally group members will insist that they have not been coerced into group membership, and that their new way of life and beliefs are the result of a completely free-choice.

3). ‘Demand for purity’ — everything in life becomes either pure or impure, negative or positive, etc. This builds up a sense of shame and guilt. The idea is promoted that there is no alternative method of thinking or middle way, to that promoted by the group or by those outside it. Everything in life is either good or bad and anything is justified provided the group sanctions it as good.

4). ‘Confession’ — personal weaknesses are admitted to, to demonstrate how group membership can transform an individual. Group members often have to rewrite their personal histories and those of their friends and relatives, denigrating their previous lives and relationships. Other techniques include group members writing personal reports on themselves and others. Outsiders are presented as a threat who will only try to return group members to their former incorrect thinking.

5). ‘Sacred science’ — the belief in an inexplicable power system or secret knowledge, derived from a hierarchy who must be copied and who cannot be challenged. Often the group’s leaders claim to be followers of traditional historical figures (particularly, established political, scientific and religious thinkers). Leaders promote the idea that their own teaching will also benefit the entire world, and it should be spread.

6). ‘Loading the language’ — a separate vocabulary used to bond the group together and short-circuit critical thought processes. This can become second nature within the group, and talking to outsiders can become difficult and embarrassing. Derogatory names, or directly racist terms, are often given to outsiders.

7). ‘Doctrine over persons’ — individual members are taught to alter their own view of themselves before they entered the group. Former attitudes and behaviour must then be re-interpreted as worthless, and/or dangerous, using the new values of the group.

8). ‘Dispensing of existence’ — promotion of the belief that outsiders — particularly, those who disagree with the teaching of the group — are inferior and are doomed. Therefore, they can be manipulated, and/or cheated, and/or dispossessed, and/or destroyed. This is justifiable, because outsiders only represent a danger to salvation.

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Another giant in the field of academic research into the cult phenomenon, is Prof. Margaret Singer (1921-2003).  Her major work which was published in 1996, is 'Cults in Our Midst.' (http://en.wikipedia.org/wiki/Cults_in_Our_Midst). In this, Prof. Singer set out 'six conditions' in which totalistic thought-reform can be achieved:

http://www.refocus.org/uploads/3/9/3/8/3938709/singers_conditions.pdf

1). Keep the person unaware of what is going on and how attempts to psychologically condition him or her are directed in a step-by-step manner.

Potential new members are led, step by step, through a behavioral-change program without being aware of the final agenda or full content of the group. The goal may be to make them deployable agents for the leadership, to get them to buy more courses, or get them to make a deeper commitment, depending on the leader's aim and desires.

2). Control the person's social and/or physical environment; especially control the person's time.

Through various methods, newer members are kept busy and led to think about the group and its content during as much of their waking time as possible.

3). Systematically create a sense of powerlessness in the person.

This is accomplished by getting members away from their normal social support group for a period of time and into an environment where the majority of people are already group members.

The members serve as models of the attitudes and behaviors of the group and speak an in-group language.

Strip members of their main occupation (quit jobs, drop out of school) or source of income or have them turn over their income (or the majority of) to the group.

Once the target is stripped of their usual support network, their confidence in their own perception erodes.

As the target's sense of powerlessness increases, their good judgment and understanding of the world are diminished. (ordinary view of reality is destabilized)

As the group attacks the target's previous worldview, it causes the target distress and inner confusion; yet they are not allowed to speak about this confusion or object to it - leadership suppresses questions and counters resistance.

This process is sped up if the targeted individual or individuals are kept tired - the cult will take deliberate actions to keep the target constantly busy.

4). Manipulate a system of rewards, punishments and experiences in such a way as to inhibit behavior that reflects the person's former social identity.

Manipulation of experiences can be accomplished through various methods of trance induction, including leaders using such techniques as paced speaking patterns, guided imagery, chanting, long prayer sessions or lectures, and lengthy meditation sessions.

The target's old beliefs and patterns of behavior are defined as irrelevant or evil. Leadership wants these old patterns eliminated, so the member must suppress them.

Members get positive feedback for conforming to the group's beliefs and behaviors and negative feedback for old beliefs and behavior.

5). The group manipulates a system of rewards, punishments, and experiences in order to promote learning the group's ideology or belief system and group-approved behaviors.

Good behavior, demonstrating an understanding and acceptance of the group's beliefs, and compliance are rewarded while questioning, expressing doubts or criticizing are met with disapproval, redress and possible rejection. Anyone who asks a question is made to feel there is something inherently disordered about them to be questioning.

The only feedback members get is from the group; they become totally dependent upon the rewards given by those who control the environment.

Members must learn varying amounts of new information about the beliefs of the group and the behaviors expected by the group.

The more complicated and filled with contradictions the new system is and the more difficult it is to learn, the more effective the conversion process will be.

Esteem and affection from peers is very important to new recruits. Approval comes from having the new member's behaviors and thought patterns conform to the models (members). Members' relationship with peers is threatened whenever they fail to learn or display new behaviors. Over time, the easy solution to the insecurity generated by the difficulties of learning the new system is to inhibit any display of doubts—new recruits simply acquiesce, affirm and act as if they do understand and accept the new ideology.

6). Put forth a closed system of logic and an authoritarian structure that permits no feedback and refuses to be modified except by leadership approval or executive order.

The group has a top-down, pyramid structure. The leaders must have verbal ways of never losing.

Members are not allowed to question, criticize or complain. If they do, the leaders allege the member is defective, not the organization or the beliefs.

The targeted individual is treated as always intellectually incorrect or unjust, while conversely the system, its leaders and its beliefs are always automatically, and by default, considered as absolutely just.

Conversion or remolding of the individual member happens in a closed system. As members learn to modify their behavior in order to be accepted in this closed system, they change—begin to speak the language—which serves to further isolate them from their prior beliefs and behaviors.

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Building on Lifton's and Singer's solid foundation (and after much research) I concluded that pernicious cultism is an evolving intrinsically-criminal phenomenon which, like all phenomena, cannot be accurately defined. Therefore, I set down the essential, and universal, identifying characteristics of a pernicious cult, and I first published these in 2005:

It is important to note that cults don't just suddenly appear and they don't always exhibit exactly the same characteristics. This is because (like cancers and viruses) cults grow and evolve (and sometimes explode or even implode) and their identifying characteristics appear at different stages of their evolution cycle. Thus, the fact that a particular group doesn't exhibit all of the characteristics described in the following document, doesn't mean that it won't in the future or that it should not be identified as being a constituent part of the overall cult phenomenon.

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The Universal Identifying Characteristics of a Cult

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Apart from its use in the sense of ‘a popular fashion especially followed by a specific section of society’ or ‘a person or thing popularised in this way,’ the traditional definition of the English noun, cult (Latin cultus worship), has been ‘a system of religious worship (Latin religiosus obligation, bondage) especially as expressed in ritual,’ or ‘devotion or homage to a person or thing.’ However, the word is now also used as shorthand for what is more-accurately described as a pernicious cult. This ongoing historic, and criminogenic, phenomenon can be briefly described as: 

any self-perpetuating, non-rational/esoteric, ritual belief system established or perverted for the clandestine purpose of human exploitation by deception.

Such groups are identified by the following characteristics:

1). Deception. Pernicious cults are presented externally as traditional associations. These can be arbitrarily defined by their instigators as almost any banal group (‘religious’, ‘cultural’, ‘political’, ‘commercial’, etc.). However, internally, they are always totalitarian (i.e. they are centrally-controlled and require of their core-adherents an absolute subservience to the group and its patriarchal, and/ or matriarchal, leadership above all other persons). By their very nature, pernicious cults never present themselves in their true colours. Consequently, no one ever becomes involved with one as a result of his/her fully-informed consent.

2). Self-appointed sovereign leadership. Pernicious cults are instigated and ruled by psychologically dominant individuals, and/or bodies of psychologically dominant individuals (often with impressive, made-up names, and/or ranks, and/or titles), who hold themselves accountable to no one. These individuals have severe and inflexible Narcissistic Personalities (i.e. they suffer from a chronic psychological disorder, especially when resulting in a grandiose sense of self-importance/ righteousness and the compulsion to take advantage of others and to control others’ views of, and behaviour towards, them).* They steadfastly pretend moral and intellectual authority whilst pursuing various, hidden, criminal objectives (fraudulent, and/or sexual, and/or violent, etc.). The admiration of their adherents only serves to confirm, and magnify, the leaders’ strong sense of self-entitlement and fantasies of unlimited success, power, brilliance, beauty, ideal love, etc.

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* ‘Narcissistic Personality Disorder,’ is a psychological term first used in 1971 by Dr. Heinz Kohut (1913-1981). It was recognised as the name for a form of pathological narcissism in ‘The Diagnostic and Statistical Manual of Mental Disorders 1980.’ Narcissistic traits (where a person talks highly of himself/herself to eliminate feelings of worthlessness) are common in, and considered ‘normal’ to, human psychological development. When these traits become accentuated by a failure of the social environment and persist into adulthood, they can intensify to the level of a severe mental disorder. Severe and inflexible NPD is thought to effect less than 1% of the general adult population. It occurs more frequently in men than women. In simple terms, NPD is reality-denying, total self-worship born of its sufferers’ unconscious belief that they are flawed in a way that makes them fundamentally unacceptable to others. In order to shield themselves from the intolerable rejection and isolation which they unconsciously believe would follow if others recognised their defective nature, NPD sufferers go to almost any lengths to control others’ view of, and behaviour towards, them. NPD sufferers often choose partners, and raise children, who exhibit ‘co-narcissism’ (a co-dependent personality disorder like co-alcoholism). Co-narcissists organise themselves around the needs of others (to whom they feel responsible), they accept blame easily, are eager to please, defer to others’ opinions and fear being seen as selfish if they act assertively. NPD was observed, and apparently well-understood, in ancient times. Self-evidently, the term, ‘narcissism,’ comes from the allegorical myth of Narcissus, the beautiful Greek youth who falls in love with his own reflection.

Currently, NPD has nine recognised diagnostic criteria (five of which are required for a diagnosis):

•       has a grandiose sense of self-importance.
•       is preoccupied with fantasies of unlimited success, power, brilliance, beauty, ideal love, etc.
•       believes that he/she is special and unique and can only be understood by other special people.
•       requires excessive admiration.
•       strong sense of self-entitlement.
•       takes advantage of others to achieve his/her own ends.
•       lacks empathy.
•       is often envious or believes that others are envious of him/her.
•       arrogant disposition.

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3). Manipulation. Pernicious cults employ co-ordinated, devious techniques of social and psychological persuasion (variously described as: ‘covert hypnosis’, ‘mental manipulation’, ‘coercive behaviour modification’, ‘group pressure’, ‘thought reform’, ‘ego destruction’, ‘mind control’, ‘brainwashing’, ‘neuro-linguistic programming’, ‘love bombing’, etc.). These techniques are designed to fulfil the hidden criminal objectives of the leaders by provoking in the adherents an infantile total dependence on the group to the detriment of themselves and of their existing family, and/or other, relationships. Pernicious cults manipulate their adherents’ existing beliefs and instinctual desires, creating the illusion that they are exercising free will. In this way, adherents can also be surreptitiously coerced into following potentially harmful, physical procedures (sleep deprivation, protein restriction, repetitive chanting/ moving, etc.) which are similarly designed to facilitate the shutting down of an individual’s critical and evaluative faculties without his/ her fully-informed consent.

4). Radical changes of personality and behaviour. Pernicious cults can be of any size, duration and level of criminality. They comprise groups, and/or sub-groups, of previously diverse individuals bonded by their unconscious acceptance of the self-gratifying, but wholly imaginary, scenario that they alone represent a positive or protective force of purity and absolute righteousness derived from their leadership’s exclusive access to a superior or superhuman knowledge, and that they alone oppose a negative or adversarial force of impurity and absolute evil.Whilst this two-dimensional, or dualistic, narrative remains the adherents’ model of reality, they are, in effect, constrained to modify their individual personalities and behaviour accordingly.

5). Pseudo-scientific mystification. The instigators of pernicious cults seek to overwhelm their adherents emotionally and intellectually by pretending that progressive initiation into their own superior or superhuman knowledge (coupled with total belief in its authenticity and unconditional deference to the authority of its higher initiates) will defeat a negative or adversarial force of impurity and absolute evil, and lead to future, exclusive redemption in some form of secure Utopian existence. By making total belief a prerequisite of redemption,adherents are drawn into a closed-logic trap (i.e. failure to achieve redemption is solely the fault of the individual who didn’t believe totally). Cultic pseudo-science is always essentially the same hypnotic hocus-pocus, but it can be peddled in an infinite variety of forms and combinations (‘spiritual’, ‘medical’, ‘philosophical’, ‘cosmological,’‘extraterrestrial’, ‘political’, ‘racial’, ‘mathematical’, ‘economic/commercial’, ‘New-Age’, 'magical', etc.), often with impressive, made-up, technical-sounding names. It is tailored to fit the spirit of the times and to attract a broad range of persons, but especially those open to an exclusive offer of salvation (i.e. the: sick, dissatisfied, bereaved, vanquished, disillusioned, oppressed, lonely, insecure, aimless, etc.). However, at a moment of vulnerability, anyone (no matter what their: age, sex, nationality, state of mental/ physical health, level of education, etc.) can need to believe in a non-rational, cultic pseudo-science. Typically, obedient adherents are granted ego-inflating names, and/or ranks, and/or titles, whilst non-initiates are referred to using derogatory, dehumanising terms. Although initiation can at first appear to be reasonable and benefits achievable, cultic pseudo-science gradually becomes evermore costly and mystifying. Ultimately, it is completely incomprehensible and its claimed benefits are never quantifiable. The self-righteous euphoria and relentless enthusiasm of cult proselytisers can be highly infectious and deeply misleading. They are invariably convinced that their own salvation also depends on saving others.

6). Monopoly of information. The leaders of  pernicious cults seek to control all information entering not only their adherents’ minds, but also that entering the minds of casual observers. This is achieved by constantly denigrating all external sources of information whilst constantly repeating the group’s reality-inverting key words and images, and/or by the physical isolation of adherents. Cults leaders systematically categorise, condemn and exclude as unenlightened, negative, impure, absolutely evil, etc. all free-thinking individuals and any quantifiable evidence challenging the authenticity of their imaginary scenarios of control. In this way, the minds of cult adherents can become converted to accept only what their leadership arbitrarily sanctions as enlightened, positive, pure, absolutely righteous, etc. Consequently, adherents habitually communicate amongst themselves using their group’s thought-stopping ritual jargon, and they find it difficult, if not impossible, to communicate with negative persons outside of their group whom they falsely believe to be not only doomed, but also to be a suppressive threat to redemption.

7). False justification. In pernicious cults, a core-group of adherents can be gradually dissociated from external reality and reformed into deployable agents, and/or de facto slaves, and/or expendable combatants, etc., furthering the hidden criminal objectives of their leaders, completely dependent on a collective paranoid delusion of absolute moral and intellectual supremacy fundamental to the maintenance of their individual self-esteem/identity and related psychological function. It becomes impossible for such fanatics to see humour in their situation or to feel pity for, or to empathise with, non-adherents. Their minds are programmed to interpret the manipulation, and/or cheating, and/or dispossession, and/or destruction, of inferior outsiders (particularly, those who challenge their group’s controlling scenario) as perfectly justifiable.

8). Structural mystification. The instigators of pernicious cults can continue to organise the creation, and/or dissolution, and/or subversion, of further (apparently independent) corporate structures pursuing lawful, and/or unlawful, activities in order to prevent, and/or divert, investigation and isolate themselves from liability. In this way, some cults survive all low-level challenges and spread like cancers enslaving the minds, and destroying the lives, of countless individuals in the process. At the same time, their leaders acquire absolute control over capital sums which place them alongside the most notorious racketeers in history. They operate behind ever-expanding, and changing, fronts of ‘limited-liability, commercial companies,’ and/or ‘non-profit-making associations,’ etc. Other than ‘religious /philosophical’ and ‘political’ movements and ‘secret societies,’  typical reality-inverting disguises for cultic crime are:

‘charity/ philanthropy’; ‘fund-raising’; ‘lobbying’ on topical issues (‘freedom’, ‘ethics’, ‘environment’, ‘human rights’, ‘women’s rights’, ‘child protection’, ‘law enforcement’, ‘social justice’, 'peace,' etc.); ‘publishing and media’; ‘education’; ‘academia’; ‘celebrity’; ‘patriotism’; ‘information technology’; ‘public relations’; ‘advertising’; ‘medicine’; ‘alternative medicine’; ‘nutrition’; ‘rehabilitation’; ‘manufacturing’; ‘retailing’; ‘direct selling/ marketing’; ‘multilevel marketing’; ‘network marketing’; ‘regulation’; ‘personal development’; ‘self-betterment’; ‘positive thinking’; ‘self-motivation’; ‘leadership training’; ‘life coaching’; ‘research and development’; ‘investment’; ‘real estate’; ‘sponsorship’; ‘bereavement/trauma counselling’; ‘addiction counselling’; ‘legal counselling’; ‘cult exit-counselling’; ‘financial consulting’; ‘management consulting’; ‘clubs’; etc. 

9). Chronic psychological deterioration symptoms. The long-term core-adherents of pernicious cults are psychotic (i.e. suffering from psychosis, a severe mental derangement, especially when resulting in delusions and loss of contact with external reality). Core-adherents who manage to break with their group and confront the ego-destroying reality that they’ve been systematically deceived and exploited, are invariably destitute and dissociated from all their previous social contacts. For many years afterwards, recovering former core-adherents can suffer from one, or more, of the following psychological problems (which are also generally indicative of the victims of abuse):

depression; overwhelming feelings (guilt, grief, shame, fear, anger, embarrassment, etc.); dependency/ inability to make decisions; retarded psychological/ intellectual development; suicidal thoughts; panic/ anxiety attacks; extreme identity confusion; Post-Traumatic Stress Disorder; insomnia/ nightmares; eating disorders; psychosomatic illness ( asthma, skin disorders, headaches, fatigue, etc.); sexual problems/ fear of forming intimate relationships; inability to trust; etc.

10). Repression of all dissent. The leaders of the most-destructive cults are megalomaniacal psychopaths (i.e. suffering from a chronic mental disorder, especially when resulting in paranoid delusions of grandeur and self-righteousness, and the compulsion to pursue grandiose objectives). The unconditional deference of their deluded adherents only serves to confirm, and magnify, the leaders’ own paranoid delusions. This type of cult leader maintains an absolute monopoly of information whilst perpetrating, and/or directing, evermore heinous crimes. They sustain their activities by the imposition of arbitrary contracts and codes (secrecy, denunciation, confession, justice, punishment, etc.) within their groups, and by the use of humiliation, and/or intimidation, and/or calumny, and/or malicious prosecution (where they pose as victims), and/or sophism, and/or the infiltration of traditional culture, and/or corruption, and/or intelligence gathering and blackmail, and/or extortion, and/or physical isolation, and/or violence, and/or assassination, etc., to repress any internal or external dissent.

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A COMMON SENSE APPROACH TO CULTISM 

Who hasn’t heard about cults? The word, ‘cult,’ has been thrown around so often that most of us now take it for granted that we must know exactly what it means. To be honest, very few people have sought out sufficient background material to be able to form the lucid picture of cultism contained in the essential identifying characteristics presented in the above document. Even the most-diligent news reports have tended to examine individual cultic groups in close-up, leaving the wider phenomenon either out of shot or out of focus. However, in recent years, it has become a matter of public record that, as a result of unprotected exposure to one of an ever-growing and evolving catalogue of apparently diverse and innocent groups, almost anyone can begin to exhibit remarkably uniform symptoms. In everyday terms, it is as though they’ve fallen head over heels in love. Although this initial euphoria is often short-lived, a significant minority will subsequently undergo a nightmarish transformation and recklessly dissipate all their mental, and/or physical, and/or financial, resources to the benefit of some hitherto unknown person(s), whom they continue to trust and follow no matter what suffering this entails. Only when enough victims of one of these latter-day ‘Pied-Pipers’ have wound up in psychiatric hospitals or on mortuary slabs has the word, ‘cult,’ been liberally applied by the popular press. It has then invariably been revealed that there had been some timely attempt(s) to warn the authorities, but they couldn’t intervene, because, legalistically, cultism does not exist. That said, all cosmopolitan people readily accept that cults most-certainly do exist, but, due to the prevalent style of media coverage, we habitually think of them only as remote, and grotesque, freak-shows.

In my experience, if it is suggested that ‘we should all be on our guard against cultism, because it is actually much closer to us than we like to think,’ the average person is immediately convinced that such an idea is absurd. This instinctual reaction is usually accompanied by one, or more, of the following comments:

                                            

·     ‘Don’t worry, I wasn’t born yesterday, a cult couldn’t fool me or anyone in my family… only idiots and weaklings join cults.’

·     ‘In a free society everyone has the right to believe in what they want… if adults decide to hand over their time and money to some charismatic guru, it’s their own business.’

·     ‘One man’s cult is another man’s religion.’

·     ‘I suppose you’re including all the people who believe Elvis is still alive.’

·     ‘Unless they are being physically held as prisoners, adults always have a free-choice to walk away if they don’t like what’s happening to them.’

·     ‘Perhaps some cult members get harmed, but that’s their problem not mine.’

·     ‘Cults have been around for centuries, there’s nothing new to learn about them.’ etc.

Whilst these opinions can all seem valid to the ill-informed, the underlying facts prove them to be nothing more than ego-protecting self-deceptions, which completely miss the point. It’s easy to understand that ‘knowledge itself is power,’ but it’s altogether harder to accept that (by the same token) ignorance is vulnerability. Obviously, cults never announce themselves, but their many disguises continue to adapt to mirror the changing spirit of the times. Throughout the ages, a dangerous minority of mythomaniacs, charlatans and would-be demagogues have always been able to get their human prey to sail blindly into positions of subjection, by first bedazzling them with all manner of false beacons which seemed so welcoming and authentic that the majority of people could not have been expected to determine exactly what was lurking behind them. Even though most of us want to deny it, at a moment of weakness all of us can need to listen to the latest cultic voice of insanity; especially when it appeals to our existing beliefs and instinctual desires, and originates from the apparent face of reason. To casual observers, the phenomenon might seem to be a ridiculous anachronism, but cultism or occultism has survived the tide of history and continues to wreck countless lives, simply because its instigators keep updating the lyrics of their siren song. Totalistic cultism itself is enduring, its camouflage is ephemeral.

Young children’s unconscious acceptance of ‘Santa Claus’ as total reality, stems from a fictitious scenario reflected as fact by the traditional culture in which they live. Up to a certain age, children are not equipped to challenge the model of reality offered to them by authority figures within their family groups; particularly, their parents. Therefore, once children have been converted to a self-gratifying, non-rational belief in ‘Santa,’ the truth (that they are actually being deceived by the people whom they instinctively trust and follow) is unthinkable. The scenario can then be expanded to modify children’s behaviour — ‘Santa’ has magical powers… he can see and hear everything they do at all times… he will reward them for unquestioning belief and punish them for dissent. Only when they attain the necessary level of intellectual/psychological development, can children begin to use their critical and evaluative faculties and come to realise that ‘Santa’ is merely a game of make believe. If you think about it, what I’ve just described is the most elementary form of self-perpetuating, non-rational/esoteric, ritual belief system - perfectly tailored to fit infantile minds, and reliant on the maintenance of an absolute monopoly of information presented using a constant repetition of reality-inverting key words and images combined with pseudo-scientific mystification and closed-logic.

When analysed with the same level of intellectual rigour, many of the basic procedures and conditions required to establish cultic groups turn out not to be a mystery at all. They are revealed as only more-sophisticated versions of those which also propagate the benign ‘Santa’ deception. As such, they are frighteningly easy to replicate. However, the instigators of cults are anything but benign and, interestingly, many of their most-deluded subjects and convincing apologists turn out to be well-educated adults who have simply become incapable of facing the ego-destroying reality that they’ve been fooled by what is merely a game of make believe. No sane person would ever suggest trying to ban ‘Santa,’ and everyone lies to their children at some time to modify their behaviour, but consider the variety of destructive behaviour that an authoritarian adult (with hidden criminal objectives) could get dependent children to follow by exploiting their unconscious acceptance of the same imaginary, but nonetheless emotionally and intellectually overwhelming, narrative as total reality. The unpalatable truth is that, just by perverting the closed-logic rules of the game, anything - from theft by proxy to sexual, and/or violent, abuse - becomes possible.

Prior to publication, a number of people were given unfinished copies of the above document to appraise. Although no reader could refute its content, the reactions of a minority were split into two groups; these were as different as chalk and cheese. Those who had already survived a direct personal experience of cultism devoured it. Others, who had never knowingly encountered the phenomenon, found the booklet less easy to digest; they generally described its tone as ‘alarmist.’ One man (a middle-aged, American academic) was sure that it had been written by a naïve soul who had suddenly discovered the world to be a cruel place, and who now wanted to shout about it. Several years ago, when I was naïve, I might have agreed with him. In fact, I now blush when I remember a conversation I once had with a senior citizen of the Czech republic (a survivor of rule by the ‘Nazi’ and ‘Soviet’ myths), in which I coolly dismissed his passionate contention that any country whose own citizens mistakenly believed themselves to be immune to totalitarianism, faced the greatest risk from it. Today, in the light of a traumatic personal encounter in Europe with the large, American-based cultic group known as 'Amway,' I have come to understand that I could not have been more wrong. However, many of the crass opinions which cultism continues to attract are completely predictable, because, even as adults, we all instinctively want to shut out of our minds any information that disturbs our habitual model of the world. Sadly, anyone who searches for the truth about cultism, and who then speaks plainly, is forced to ask a lot of people to think the unthinkable; so I make no apologies for this.

Another man started to read the document and decided that it contained ‘intemperate language.’ He felt sure that it was  ‘going to be a sermon’ in which I would ‘attempt to impose ideas of morality’ on him. That opinion made me go back to my original text and remove any suggestion of preaching, because that’s the last thing I want to do. I don’t pretend to be perfect, and I fully recognise that morality is only what is generally regarded as an acceptable standard of behaviour by whatever culture we live in. I tried to base my investigation of cultism on quantifiable evidence, and my analysis on rules made by democratic institutions defining what is criminal, and/or unethical. I didn’t invent this evidence or write these rules, but I couldn’t escape the fact that cultism involves the subversion of traditional codes of morality. Like my wise Czech acquaintance, I have had the dubious privilege of witnessing for myself how unsuspecting individuals can be tricked into entering a counterfeit culture in which their existing perceptions of right and wrong are overturned and then made absolute. As a result, I now accept that apparently rational persons can suddenly abandon all reason and allow themselves to be systematically abused, exploited and even slaughtered whilst participating in the systematic abuse, exploitation and slaughter of others. In short, I am describing how it is possible to enslave any human being, but without the use of chains. This, in itself, is an ego-destroying reality which, self-evidently, many onlookers will wish to deny. However, when this reality is faced, at first it can become impossible to find appropriate words (other than expletives) to describe the results of cultism. Even presiding judges, in related cases, have felt it necessary to deliver verdicts using emotive terms such as ‘evil,’ ‘sinister,’ ‘depraved,’ ‘obnoxious,’ etc., to express publicly their own private outrage. Unfortunately, many other well-intentioned people have been, and continue to be, completely fooled by the seductive words and images shielding the instigators of cultism. The great paradox of the phenomenon is that persons under cultic influence will steadfastly claim to be absolutely righteous, even when all the quantifiable evidence proves their behaviour to be (at best) misguided, or (at worst) downright evil. Although they are demonstrably dissociated from external reality, cult adherents are always certain that they alone represent the ‘truth’ and they act accordingly.

In the above document, I have tried to demystify cultism by using an accurate, deconstructed vocabulary to describe the phenomenon. As a result of my own extensive investigation, I am entirely satisfied that all groups exhibiting the essential characteristics given previously, are manifestations of the same problem. The historical evidence has led me to the inescapable conclusion that the only real differences between cults are the exact motives and mental state of their leaders, and the length of time they survive before they face a well-informed and determined challenge.

Cultism is a trap. Obviously, anyone who only examines the bait in a trap and who remains unaware of its true purpose, risks getting caught themselves. Just like a mousetrap, the basic design for the cultic trap has remained the same down the centuries even if the presentation of the bait has become evermore sophisticated. Sadly, many commentators have found it impossible - when faced with the apparently illogical results of cultism - to abandon their existing academic, and professional, disciplines, which are anchored in the logic of the traditional world. Consequently, their understanding has often been made impossible by misplaced objectivity. However, it must be remembered that a counterfeit banknote might be 99.9 % perfect, but the bit that is not makes all of it a fake. Similarly, in order to have any chance of understanding cultism, it must be approached from the apparently subjective point of view that its results are always the product of a contagious deception, the victims of which unconsciously accept fiction as fact. Only then, can the phenomenon be examined with genuine objectivity. Once this vital principle has been learnt, the apparently authentic words and images reflected by persons under the influence of cultism - like those printed on counterfeit banknotes - are revealed as dangerous distractions. They should never be taken at face value and, therefore, I try to remind the reader of this at all times. Any commentator who repeats the reality-inverting shielding-terminology of any cultic group, but without detailed qualification (or heavy irony), demonstrates that he/she remains at a pitifully low-level of understanding.

In truth, if it wasn’t for its tragic consequences, then cultism would be nothing more than a sick joke. However, until an individual is confronted by a nightmarish change in the personality and behaviour of a loved-one, then they can never really appreciate the full horror of the phenomenon. I realised a long time ago that there are always some people who will never be able to accept what I describe, because, for them to do so, they would have to abandon too many self-deceptions supporting their own view of themselves. Like many others before me, a soul-destroying experience with members of my own family forced me to abandon most of mine. Then, through close contact with the survivors of various cults and my research into the deeper origins of ‘Nazism’ and the ‘New Global Terrorism,’ I came to the further, inescapable conclusion that it is actually impossible to exaggerate the potential menace posed by the creators of these counterfeit cultures, or their significance to the history and future of civilisation. I then found great comfort in the opinions of some of my critics, because the people who first tried to warn the world of the horror lurking behind an apparently absurd, little gang of sanctimonious charlatans - calling themselves the ‘National Socialist German Workers Party’ and led by a hitherto unknown, German Army veteran playing the comic-book role of ordinary man turned superman - were also dismissed as ‘alarmists.’

Whilst it remains generally misunderstood, cultism will continue to be an unnecessary threat to the lives, liberty and happiness of all communities, families and individuals all over the world.

David Brear (copyright 2025)