Saturday, 20 September 2014

Norwegian regulators fail to identify the 'Lyoness' racket.

'Lyoness' is the name over the entrance to a classic blame-the-victim 'income opportunity' cultic racket, comprising a dissimulated closed-market swindle, or pyramid scheme, and related advance fee frauds. In the simplest terms, behind all the commercial/philanthropic camouflage and layers of linguistic/mathematical/economic hocus-pocus, the overwhelming majority of the money which has been flowing into the dark heart of the 'Lyoness' racket, has come from its never-ending chain of temporarily deluded core-adherents (based on their false-expectation of future reward).

Monica Alisøy Kjelsnes

Over the past few months, Norwegian lottery regulators, led by Monica Alisøy Kjelsnes, have supposedly been  investigating the activities of the organization known as 'Lyoness.' The result of these supposed investigations can only be described as astonishing; particularly, when you consider that the corporate front for the  'Lyoness' racket has been set up in Norway in such a devious way that Norwegian regulators could not access any audited accounts. Instead, they relied on unverifiable figures supplied externally by the 'Lyoness' Ministry of Truth.

Thus, the Norwegian lottery regulators, led by Monica Alisøy Kjelsnes, have finally concluded that although 'Lyoness' has been the front for an illegal pyramid scheme in Norway, based on the organization's own figures, 'Lyoness' is no longer hiding such criminal activity and, consequently, will not be prosecuted.
'In the report the Norwegian Gaming Authority have concluded that Lyoness is not engaged in an illegal pyramid scheme in Norway today. The reason for our conclusion is that we have received information showing that more than 50% of revenue from Lyoness business in Norway today comes from sales of goods and services and not from recruiting members and their participant payment. We see that Lyoness in an establishment period in Norway has had more than 50 percent of its revenue from recruiting members and not the sale of goods and services.
However, the Authority considers that the Lyoness in the years 2012 and 2013 ran an illegal pyramid scheme in Norway where more than 50 percent of revenue in this period came from recruiting members. 
Since Lyoness currently operates legally we will not react to the violation.
We have posted information about the case on our website -
Yours sincerely'
Monica Alisøy Kjelsnes

Readers might be interested to learn that during the past months I have written to Monica Alisøy Kjelsnes on two occasions, and asked her what would be her personal reaction if a member of her own family suddenly announced that he/she had signed up with 'Lyoness?'

Predictably, I have yet to receive a reply to my common-sense question.

David Brear (copyright 2014)


  1. David am I reading this correctly? The Norwegians say Lyoness was a pyramid scam but now it's not a pyramid scam?

    1. Anonymous - The 'Lyoness' racketeers seem to have convinced the Norwegian lottery regulators that their 'scheme' only appeared to be an illegal pyramid scheme during the initial phase of its intallation in Norway.

      I think what the Norwegian regulators are now actually saying is that, if you are a blame-the-victim 'income opportunity' racketeer, come to Norway, because the chances of you being held to account are virtually zero.

  2. This 24 minute video is supposed to the 'simple explanation' of Lyoness

    How can the Norwegian regulators have swallowed all this crap ?
    Lyoness has got scam written all over it!

  3. Anonymous - Thanks.

    I don't think that the Norwegian regulators can have examined this tragicomic piece of video evidence (which I have seen before), because right at the end of all the mind-numbing hocus pocus (which was made for the USA), the commentator explains that 'Lyoness does not sell any products or services.'

  4. Don't the Norwegians understand Lyoness gets people to believe that they can become rich by recruiting more people who then recruit more people in a classic never-ending chain.

    This is how Lyoness tricks some of its members into investing blocks cash in exchange for gift vouchers bought from other companies.

    This is what the Norwegians think are sales?

    1. Anonymous - You are very close to the explanation of all 'income opportunity,' cultic rackets.

      The point is that no ordinary participant can make any real money out of the initial closed-market swindles, because they are based on the fallacy of endless chain recruitment: the money is always made by a handful of instigators who peddle the participants the illusion that, by exactly duplicating a proven system, one day they too will achieve their dreams..

  5. Lyoness looks like a German Fortune Hi Tech Marketing

    1. Seeking Omega - The comparison with 'FHTM' is an accurate observation, but then, essentially, all these 'income opportunity' cultic rackets, are the same.

      The instigators of the 'Lyoness' racket, have cleverly baited their trap with an apparently 'free-to-join, risk-free and lawful cash-back scheme.'

      Even though they were warned, the Norwegian regulators have fallen for the 'Lyoness' bait and, so far, refused to challenge the dangerous trap upon which it sits.

      If regulators fully-understood the criminogenic phenomeneon they are dealing with, they would apply common sense and treat the corporate fronts for 'income opportunity' rackets like bank notes. Thus if any part of them are found to have been fake, then, obviously they are valueless counterfeits.

  6. hi David, can we translate and share this article to our readers in Poland?