Monday, 11 June 2018

'Southwestern Advantage' -Trump's AG, Jeff Sessions, was once an 'MLM' adherent.

trump admin.

It's no secret that President Donald Trump, and members of his Cabinet, have troubling links with 'MLM' rackets.

Jefferson Beauregard Sessions III (b. Selma Alabama 1946)

What seems to be not widely-known, is the fact that, in 1968, President Trump's (now elderly) Attorney General, Jeff Sessions, was a transient adherent of a 'Prosperity Gospel/ Income Opportunity' cultic racket known as 'Southwestern' (a.k.a. 'Southwestern Advantage'), and that AG Sessions name, and image, still feature prominently in this group's reality-inverting propaganda.

'Southwestern' hides behind children's books/educational products and it can be traced back to the 19th century, but since the 1960s, the company has claimed to offer an 'MLM Income Opportunity' to students. In reality, over the decades, 2 500 per year, ill-informed 'Southwestern'  adherents (a significant % of whom have been recruited from outside the USA) have been lured into temporary de facto servitude and controlled with a classic guilt-inducing fictitious 'positive' narrative peddled as fact. 

In simple terms, 'Southwestern' adherents have not only been deceived into working long hours without salaries, but also into paying their expenses, in the false-expectation of a future reward. When the majority of 'Southwestern' adherents have inevitably failed to generate a net-profit, the blame-the-victim controlling narrative has told them that failure was entirely their own fault for not trying hard enough. 

Due to its well-deserved reputation for exploiting young people, 'Southwestern Advantage,' has been banned from recruiting at many American and British colleges.

'Southwestern' adherents have been told that with the right training and hard work, any 'Dealer' who refuses to quit can earn at least $8000 commission for one summer’s work, but this is effectively impossible to obtain unless the adherent approaches hundreds of people per week and can learn how to identify, and manipulate, vulnerable persons by appearing to be sincere, and not feel guilty.

Adherents have to promise that they will not give up following 'Southwestern's' proven positive plan for success, no matter how tough it gets.

After basic training, new recruits are given areas where they can try to sell, but they are not told where these areas are, until the last minute..

The first thing adherents have to do when they arrive in their appointed area, is find somewhere cheap to live. According to the plan, this is achieved by knocking on doors and asking if the residents have ever offered cheap accommodation to students, missionaries, etc., or if they know anyone who will rent/lend rooms to such people?

If the answer is no, adherents are taught to try to sell children’s books or establish where families with children live.

Image result for southwestern advantage

Despite the so-called 'Dealers'' scripted-claims that they are running their own 'businesses,' the ‘Southwestern’ racket has been largely-built on finding, and training, clean-cut young adherents to find nice people whom they can get to feel sorry for them.


Recently, I was contacted by a resident of Montgomery (the second largest city in Alabama) who is one a group who have have been trying to stop 'Southwestern's' activities.

Last week, a part-explanation appeared in the Montgomery Advertiser.

In brief, a local Montgomery city law prohibits door-to-door peddling, but the bosses/attorneys of ‘Southwestern’ have intimidated the Montgomery City Council with threats of an expensive lawsuit and convinced some key-officials to propose the introduction of a system of door-to-door selling (solicitors) permits, but local residents supported by some councillors have organised a campaign to stop this change.

After some pretty angry debates, the Council has been obliged to back down and delay the proposed change, but the whole matter is apparently now going to go to court.

The local paper is asking for students to come forward and speak about their experiences with ‘Southwestern,’ but this will also probably attract brainwashed adherents.

A few years back, some disturbing rumours started floating around about ‘Southwestern and child sex-trafficking,’ but apparently this was just because a few worried parents didn’t understand why ‘Southwestern' adherents recite a script and ask lots of creepy questions.

The 'Southwestern' racket is neither original nor unique and, consequently, it cannot be fully understood in isolation.

David Brear (copyright 2018)


  1. Hi David, Can you please explain the connection between Southwestern and Vector Marketing besides the similar MLM structure?

    1. Anonymous - For the benefit of new Blog readers who might not be familiar with the term, 'similar MLM structure,' this is thought-stopping jargon and it requires detailed qualification before it can be fully-understood.

      Thus, it would be accurate to say that, from the evidence I've examined, these two organisations ('Cutco/Vector' and 'Southwestern Avantage') are examples of the same trap (albeit with different labels) complete with the same (slightly-modified) 'MLM income opportunity' bait, aimed at the same ill-informed young human target-group.

      Perhaps it's just an unfortunate coincidence that these two gangs came up with virtually the same racket independently, but I doubt it.

      I didn't say in the article that there is any 'connection' between these two 'income opportunity' rackets requiring explanation, other than their virtually identical modus operandi?

      Of course, the bosses of 'Cutco/Vector' and 'Southwestern Advantage' rackets are themselves linked to rest of the 'MLM' crime syndicate via the so-called 'Direct Selling Association.'

      The 'Cutco/Vector,' and 'Southwestern Advantage,' rackets have featured alongside one another in the same reality-inverting propaganda. I would strongly suspect that their respective bosses are well-acquainted.

  2. Hi David

    btw I'm not Anonymous above.

    Would you say these two companies are cult-like groups like Amway, Herbalife, et al?

    1. Anonymous - From the evidence I've seen, both these intrinsically-deceptive organisations have been exhibiting characteristics which identify them, not as 'cult-like' groups, but as cultic rackets. As such, they are part of a wider, ongoing, criminogenic phenomenon of historic significance.

      More than half a century of quantifiable evidence, proves beyond all reasonable doubt that:

      - the widely-misunderstood phenomenon that has become popularly-known as 'Multi-Level Marketing' (a.k.a. 'Network Marketing') is nothing more than an absurd, non-rational, cultic, economic pseudo-science maliciously-designed to lure unwary persons into de facto servitude, dissociate them from external reality and not only steal their money, but also deceive them into unconsciously acting the role of bait to lure other unwary persons (particularly their friends and family members) into the same trap.

      - the impressive-sounding made-up jargon term, 'MLM,' is therefore, the misleading title for an enticing structured-scenario of control which has been developed, and constantly acted out as reality, by the instigators, and associates, of various copy-cat, major and minor, ongoing organised crime groups (hiding behind labyrinths of legally-registered corporate structures) to shut-down the critical, and evaluative, faculties of victims, and of casual observers, in order to perpetrate, and dissimulate, a series of blame-the-victim 'Long Cons*' - comprising self-perpetuating rigged-market swindles**, a.k.a. pyramid scams (dressed up as 'legitimate direct selling income opportunites') and related advance-fee frauds (dressed up as 'legitimate: training and motivation, self-betterment, programs, recruitment leads, lead generation systems,' etc.).

      -apart from an insignificant minority of shills (whose leading-role in the 'Long Con' has been to pretend that anyone can achieve financial freedom simply by following their unquestioning example and exactly-duplicating a step-by-step-plan of recruitment and self-consumption), the hidden overall net-loss/churn rate for participation in so-called 'MLM income opportunities,' has always been effectively 100%.


      I feel sorry for these brainwashed kids. Most folks think Southwestern sellers are either creeps or students trying to make a buck, but who is actually making the big bucks here? Not the kids! The books are crazy money.

  3. Your article is so one sided and inaccurate I’m not sure where to start. My guess is you’re not a serious writer and certainly don’t know how to find and get credible information, perhaps unwilling. Instead of factually presenting opposing ideas you resort to third grade behavior of “name calling as in “”brainwashed””.
    So anyone who disagrees with your accessment is brainwashed? Why can I simply not say the same about those whose statements you accepted?

    My parents were poor and I had no way to go to college other than debt or finding a way to make enough to pay my way without debt. I signed up to sell Bible reference books door to door and spent a week in Nashville at the Southwestern company’s sales school. The training, like the young man who recruited me, emphasized over and over how this job would be the hardest job I will have ever done. Even though I had hauled hay 14 hours a day, picked cotton all day, hoed cotton and peanuts, and the other similar temporary jobs, the training could not have been more correct, selling door to door was and to this day is the hardest thing I have ever done. Facing discouragement over and over actually prepared me for life in a way I don’t believe anything else could have.
    Why not research all those successful people who started out selling door to door and see what significance they attributed that experience to their ultimate success. I just finished Mark Cuban’s book and perhaps you could start with his.
    I got married after my sophomore year in college and ended up going to an expensive private university and finished without one dime of debt and even though our first child was born while in I was in college my wife chose to stay home with our son as I made enough to provide for my family from what I made selling during the summers.
    Another of your points about finding someone to feel sorry for us violated Southwestern’s training which they emphasized. In fact to the contrary, we were trained to not failing into the trap of victimizing ourselves in that fashion but to avoid in anyway preying on people’s sympathies. Instead focus on the benefits of the products we were selling. That and the ability to overcome discouragements alone will be the basis of any success we will enjoy.
    Perhaps you can find those who were suscesful in the experience as there are so many.

    Everyday I’m grateful for that opportunity and actually feel sympathy for those who get out of college and find themselves in bondage to debt.

    1. Unknown - Perhaps you would like to inform my readers exactly what is inaccurate in my article?

      Whilst you are here, could you also inform my readers:

      - how many non-salaried sales agents overall have been churned through 'Southwestern Advantage' since the company was first instigated?

      - what % these non-salaried persons have actually generated an overall net-income?

      - what lawful reason(s) would explain why the key-information contained in truthful answers to the above questions has never been publicly disclosed?

      - what quantifiable evidence can you produce to prove that your claims to be a typical 'Southwestern Advantage' adherent who earned a significant sum of money, are truthful?