Monday, 11 June 2018

Christine Richard - podcast interview about the 'Herbalife (HLF)' racket.










'Southwestern Advantage' -Trump's AG, Jeff Sessions, was once an 'MLM' adherent.


trump admin.

It's no secret that President Donald Trump, and members of his Cabinet, have troubling links with 'MLM' rackets.

Jefferson Beauregard Sessions III (b. Selma Alabama 1946)


What seems to be not widely-known, is the fact that, in 1968, President Trump's (now elderly) Attorney General, Jeff Sessions, was a transient adherent of a 'Prosperity Gospel/ Income Opportunity' cultic racket known as 'Southwestern' (a.k.a. 'Southwestern Advantage'), and that AG Sessions name, and image, still feature prominently in this group's reality-inverting propaganda.





'Southwestern' hides behind children's books/educational products and it can be traced back to the 19th century, but since the 1960s, the company has claimed to offer an 'MLM Income Opportunity' to students. In reality, over the decades, 2 500 per year, ill-informed 'Southwestern'  adherents (a significant % of whom have been recruited from outside the USA) have been lured into temporary de facto servitude and controlled with a classic guilt-inducing fictitious 'positive' narrative peddled as fact. 

In simple terms, 'Southwestern' adherents have not only been deceived into working long hours without salaries, but also into paying their expenses, in the false-expectation of a future reward. When the majority of 'Southwestern' adherents have inevitably failed to generate a net-profit, the blame-the-victim controlling narrative has told them that failure was entirely their own fault for not trying hard enough. 

Due to its well-deserved reputation for exploiting young people, 'Southwestern Advantage,' has been banned from recruiting at many American and British colleges.





https://prezi.com/eugjiwfo4cr4/southwestern-advantage-highlanders-presentation/


'Southwestern' adherents have been told that with the right training and hard work, any 'Dealer' who refuses to quit can earn at least $8000 commission for one summer’s work, but this is effectively impossible to obtain unless the adherent approaches hundreds of people per week and can learn how to identify, and manipulate, vulnerable persons by appearing to be sincere, and not feel guilty.

Adherents have to promise that they will not give up following 'Southwestern's' proven positive plan for success, no matter how tough it gets.

After basic training, new recruits are given areas where they can try to sell, but they are not told where these areas are, until the last minute..

The first thing adherents have to do when they arrive in their appointed area, is find somewhere cheap to live. According to the plan, this is achieved by knocking on doors and asking if the residents have ever offered cheap accommodation to students, missionaries, etc., or if they know anyone who will rent/lend rooms to such people?

If the answer is no, adherents are taught to try to sell children’s books or establish where families with children live.

Image result for southwestern advantage




  
Despite the so-called 'Dealers'' scripted-claims that they are running their own 'businesses,' the ‘Southwestern’ racket has been largely-built on finding, and training, clean-cut young adherents to find nice people whom they can get to feel sorry for them.


_________________________________________________________________________

Recently, I was contacted by a resident of Montgomery (the second largest city in Alabama) who is one a group who have have been trying to stop 'Southwestern's' activities.


Last week, a part-explanation appeared in the Montgomery Advertiser.


In brief, a local Montgomery city law prohibits door-to-door peddling, but the bosses/attorneys of ‘Southwestern’ have intimidated the Montgomery City Council with threats of an expensive lawsuit and convinced some key-officials to propose the introduction of a system of door-to-door selling (solicitors) permits, but local residents supported by some councillors have organised a campaign to stop this change.

After some pretty angry debates, the Council has been obliged to back down and delay the proposed change, but the whole matter is apparently now going to go to court.




The local paper is asking for students to come forward and speak about their experiences with ‘Southwestern,’ but this will also probably attract brainwashed adherents.

A few years back, some disturbing rumours started floating around about ‘Southwestern and child sex-trafficking,’ but apparently this was just because a few worried parents didn’t understand why ‘Southwestern' adherents recite a script and ask lots of creepy questions.






http://boropulse.com/2013/07/not-the-sharpest-knives-vector-marketing-and-itstactics-of-exploitation/

The 'Southwestern' racket is neither original nor unique and, consequently, it cannot be fully understood in isolation.



David Brear (copyright 2018)




Friday, 1 June 2018

'Stella & Dot' - The Financial Times begins to look at 'MLM' racketeering.


'Multi-Level Marketing' Warning


The following deconstructed analysis has been formulated to sharpen the critical and evaluative faculties of all unwary persons approaching 'Multi-Level Marketing' from the dangerous (subjective) point of view that it must be a business, rather than from the safe (purely-objective) point of view that they don't really know what it is.

_________________________________________________________________________


More than half a century of quantifiable evidence, proves beyond all reasonable doubt that:


  • the widely-misunderstood phenomenon that has become popularly-known as 'Multi-Level Marketing' (a.k.a. 'Network Marketing') is nothing more than an absurd, non-rational,  cultic, economic pseudo-science maliciously-designed to lure unwary persons into de facto servitude, dissociate them from external reality and not only steal their money, but also deceive them into unconsciously acting the role of bait to lure other unwary persons (particularly their friends and family members) into the same trap. 
  • the impressive-sounding made-up jargon term, 'MLM,' is therefore, the misleading title for an enticing structured-scenario of control which has been developed, and constantly acted out as  reality, by the instigators, and associates, of various copy-cat, major and minor, ongoing organised crime groups (hiding behind labyrinths of legally-registered corporate structures) to shut-down the critical, and evaluative, faculties of victims, and of casual observers, in order to perpetrate, and dissimulate, a series of blame-the-victim 'Long Cons*'  - comprising self-perpetuating rigged-market swindles**, a.k.a. pyramid scams (dressed up as 'legitimate direct selling income opportunites') and related advance-fee frauds (dressed up as 'legitimate: training and motivation, self-betterment, programs, recruitment leads, lead generation systems,' etc.).
  • Apart from an insignificant minority of shills (whose leading-role in the 'Long Con' has been to pretend that anyone can achieve financial freedom simply by following their unquestioning example and exactly-duplicating a step-by-step-plan of recruitment and self-consumption)the hidden overall net-loss/churn rate for participation in so-called 'MLM income opportunities,' has always been effectively 100%.
________________________________________________________________________

*A 'Long Con' is a form of fraud maliciously designed to exploit victims' existing beliefs and instinctual desires and make them falsely-believe that they are exercising a completely free-choice. 'Long Cons' comprise an enticing structured-scenario of control acted out as reality over an extended period. Like theatrical plays, 'Long Cons' are written, directed and produced. They involve leading players and supporting players as well as props, sets, extras, costumes, script, etc. The hidden objective of 'Long Cons' is to convince unwary persons that fiction is fact and fact is fiction, progressively cutting them off from external reality. In this way, victims begin unconsciously to play along with the controlling-scenario and (in the false-expectation of future reward) large sums of money or valuables can be stolen from them. Classically, the victims of 'Long Cons' can become deluded to such an extent that they will abandon their education, jobs, careers, etc., empty their bank accounts, and/or beg, steal, borrow from friends, family members, etc.


_________________________________________________________________________

** The enticing structured-scenario of control fundamental to all 'rigged-market swindles' is that people can earn income by first contributing their own money to participate in a profitable commercial opportunity, but which is secretly an economically-unviable fake due to the fact that the (alleged) opportunity has been rigged so that it generates no significant, or sustainable, revenue other than that deriving from its own ill-informed participants. For more than 50 years, 'Multi-Level Marketing' racketeers have been allowed to dissimulate rigged-market swindles by offering endless-chains of victims various banal, but over-priced, products, and/or services, in exchange for unlawful losing-investment payments, on the pretext that 'MLM' products/services can then be regularly re-sold for a profit in significant quantities via expanding networks of distributors. However, since 'MLM' products/services cannot be regularly re-sold to the general public for a profit in significant quantities (based on value and demand), 'MLM' participants have, in fact, been peddled infinite shares of their own finite money (in the false expectation of future reward). 

Thus, in 'MLM' rackets, the innocent looking products/sevices' function has been to hide what is really occurring - i.e The operation of an unlawful, intrinsically fraudulent, rigged-market where effectively no non-salaried (transient) participant can generate an overall net-profit, because, unknown to the non-salaried (transient) participants, the market is in a permanent state of collapse and requires its non-salaried (transient) participants to keep finding further (temporary) de facto slaves to sustain the enticing illusion of stability and viability.

Meanwhile an insignificant (permanent) minority direct the 'Long Con' - raking in vast profits by selling into the rigged-market and by controlling/withholding all key-information concerning the rigged-market's actual catastrophic, ever-shifting results from its never-ending chain of (temporary) de facto slaves.

Although cure-all pills potions and vitamin/dietary supplements, household and beauty, products have been most-prevalent, it is possible to use any product, and/or service, to dissimulate a rigged-market swindle. There are even some 'MLM' rackets that have been hidden behind well-known traditional brands (albeit offered at fixed high prices). Some 'MLM' rackets have included 'cash-back/discount shopping cards, travel products, insurance, energy/communications services' and 'crypto-currencies' in their controlling scenarios.

No matter what bedazzling product/service has been dangled as bait, in 'MLM' rackets, there has been no significant or sustainable source of revenue other than never-ending chains of contractees of the 'MLM' front companies. These front-companies always pretend that their products/services are high quality and reasonably-priced and that for anyone prepared to put in some effort, the products/services can be sold on for a profit via expanding networks of distributors based on value and demand. In reality, the underlying reason why it has mainly only been (transient) 'MLM' contractees who have bought the various products /services (and not the general public) is because they have been tricked into unconsciously playing along with the controlling scenario which constantly says that via regular self-consumption and the recruitment of others to do the same, etc. ad infinitum, anyone can receive a future (unlimited) reward.

I've been examining the 'MLM' phenomenon for around 20 years. During this time, I've yet to find one so-called 'MLM' company that has voluntarily made key-information available to the public concerning the quantifiable results of its so-called 'income opportunity'.

Part of the key-information that all 'MLM' bosses seek to hide concerns the overall number of persons who have signed contracts since the front companies were instigated and the retention rates of these contractees. 

When rigorously investigated, the overall hidden net-loss churn rates for so-called 'MLM income opportunites' has turned out to have been effectively 100%. Thus, anyone claiming (or implying) that it is possible for anyone to make a penny of net-profit, let alone a living, in an 'MLM,' cannot be telling the truth and will not provide quantifiable evidence to back up his/her anecdotal claims.



Although a significant number of 'MLM' front-companies (like 'Vemma', 'Fortune Hi-Tech Marketing', 'Wake Up Now') have been shut-down by commercial regulators, some of the biggest 'MLM' rackets (like 'Amway' ,'Herbalife', Forever Living Products' ) have continued to hide in plain sight whilst secretly churning tens of millions of losing participants over decades.

The quantifiable results of the self-perpetuating global 'Long Con' known as 'Multi Level Marketing,' have been fiendishly hidden by convincing victims that they are 'Independent Business Owners' and that any losses they incurred, must have been entirely their own fault. 






Blog readers should observe how (in the above linked-videos) chronic victims of 'MLM' cults are incapable of describing what they were subjected to in accurate terms. Even though they are no longer physically playing along with the 'Long Con's' controlling-scenario, they unconsciously continue to think, and speak, using the jargon-laced 'MLM' script - illogically describing themselves as 'Distributors.' 

Chronic victims of blame-the-victim cultic rackets who have managed to escape and confront the ego-destroying reality that they’ve been systematically deceived and exploited, are invariably destitute and dissociated from all their previous social contacts. For years afterwards, recovering cult victims can suffer from psychological problems (which are also generally indicative of the victims of abuse):

depression; overwhelming feelings (guilt, grief, shame, fear, anger, embarrassment, etc.); dependency/ inability to make decisions; retarded psychological/ intellectual development; suicidal thoughts; panic/ anxiety attacks; extreme identity confusion; Post-Traumatic Stress Disorder; insomnia/ nightmares; eating disorders; psychosomatic illness, fear of forming intimate relationships; inability to trust; etc.  

David Brear (copyright 2018)

________________________________

Image result for financial times



Stella & Dot: a fun way to earn or a path to financial loss?



The jewellery brand says it ‘democratises entrepreneurship’, but critics argue it obfuscates likely income


By Sarah Shannon 31 May 2018

www.ft.com/content/d4bb0690-3e42-11e8-bcc8-cebcb81f1f90

After her first son was born, advertising executive Marie Evans was lured by an advertisement on Facebook to join Stella & Dot as one of its 30,000 costume jewellery sales representatives. The 32-year-old had recently left her position as an account director at an advertising agency in London and was getting to grips with life as a working mother in what she describes as a less exciting role in a local company in Buckinghamshire, just outside London.


 “I thought of it as a potential escape route. If I can make it work, I can do it and be a mum, and maybe that’s the magic formula. So I signed up,” Ms Evans says. She invited her friends over for drinks and canapés, hoping they would buy the £48 beaded statement earrings and £96 gold-finish pendants. She promoted the business on Facebook and convinced others to host parties. But the jewellery, which she considered “overpriced”, would not shift. She was encouraged to pay for training to boost her sales. After six months she had had enough. 

 “I have nothing to show except [that] I stuck a load of jewellery on a credit card. I think I probably spent easily £1,000 on products. They make it so complicated to figure out how much you’re earning. I rationalised that I bought it for myself but I don’t want to admit to myself how much I lost.”

 As with many so-called multi-level marketing (MLM) companies, it appears making a profit from selling Stella & Dot’s products is difficult, with many earning very little or nothing and a tiny percentage at the top prospering. The San Francisco-based company offers discounts of 50 per cent on jewellery for personal purchases, but not all make a profit after expenses.

 In the UK, the average monthly income for those who sign up — known as “stylists” — is £125 to £374 working three to five hours a week, according to Stella & Dot’s website. However, that number does not account for costs or hours spent pursuing the sales and in the small print is a disclaimer warning that those earnings do not represent income that stylists “can or will earn”. 

 Set up in 2003, Stella & Dot is a direct-selling MLM business, or as co-founder Jessica Herrin has described it in media interviews “a social selling company”. The Stanford graduate co-founded Weddingchannel.com, an online bridal planner, in her twenties, which she sold to The Knot in 2006 for $61.7m in cash and 1.15m shares. 

 Stella & Dot has attracted Silicon Valley venture capital firm Sequoia Capital, an early investor in Apple, which in 2010 invested $37m for a 10 per cent stake. 

 Ms Herrin confirmed to the Financial Times that the company generated revenues of $200m in 2012 but declined to comment on current sales. 

 The business’s mission, she says, is to “democratise entrepreneurship”. Stylists buy a £169 start-up kit which includes £300 worth of costume jewellery and guides on how to throw “trunk parties” — much like the Tupperware equivalent from an earlier generation. But sales are also sought through social media and, for an additional £10 a month, sales reps can add a personalised website.

Recruits receive weekly emails with images of products they can upload to Instagram to tempt friends and to show off new ranges. Sellers receive up to a 35 per cent commission, which is paid on to their Stella & Dot debit card. This Visa debit card also has a cost: a £5.95 one-off fee plus £1.25 a month.

In the UK, it attracts women in wealthy pockets of Kent, Essex, Hertfordshire and Buckinghamshire. The company particularly targets mothers looking for flexible work, with taglines such as “Be your own boss” and “Extra income is just the beginning. Join a community of strong and supportive women”. 

 Kristine Kirby, a managing director of a consultancy agency, signed up earlier this year as a means to make some extra money “on the side” following major surgery. But for the Berkshire-based businesswoman it was not a success and she made no profit, despite paying extra for her own Stella & Dot personalised website. The allure of selling trendy costume bracelets to friends quickly met reality when she realised “you need to have women underneath you to make any money” — sales reps earn commission from the sales made by new sellers they recruit. 

 In Ms Kirby’s experience, the three to five hours a week Stella & Dot says you need to spend to earn up to £374 per month is more like 15 to 20 hours, including at least three parties of 20 eager-to-buy friends. Ms Kirby says she felt constant pressure to buy the latest products as samples to show her friends. The challenge was compounded by having fellow sellers on her patch; her first “upline” — the sales rep who coaches you and takes a commission on your sales — lived just a few miles away. In Ms Kirby’s view the product is “expensive” versus contemporary British brands like Monica Vinader and Astley Clarke.

 Ms Herrin says Stella & Dot differs from other direct-selling businesses as unsold stock can be sent back to the company, avoiding “inventory loading”. Stella & Dot even exited the UK’s Direct Selling Association because, she says, she did not want to be associated with such practices and people being paid for the recruitment of others, as opposed to earning commission purely from those recruits’ sales. “We are an incredibly different business,” she adds. 

That is not enough to appease growing consumer activism against Stella & Dot and other MLM campaigns in the UK. The Anti-MLM Coalition and Timeless Vie are among the blog sites that are outspoken against MLM models. Sites like the Talented Ladies Club, a magazine-style site for working mothers looking to find flexible work or start a business, and Mrs Gloss & The Boss, a Facebook beauty group, openly censure such companies.

 Kate Dyson, founder of The Motherload online parenting community, with more than 50,000 members, says she was forced to impose a zero-tolerance policy for any MLM representatives recruiting on the site. “We’re so hot on it. We see it all the time and we remove them immediately,” Ms Dyson says. “I get really angry about how they are just out to exploit by encouraging women that it’s a sustainable business to be in involved in. Because the reality is for every successful rep there are going to be huge numbers who are unsuccessful and lose a lot of money.” 

Some stylists, particularly those with recruits, report a positive experience, however. Katie Joynson has been a Stella & Dot representative for five years and has a team of 25 recruits who help her to earn around £20,000 a year, she says. “They’re mainly day hobbyist ladies who want to do it for a bit of fun, or stay-at-home mums who want another interest and some retired ladies who want to get out of the house. They’re earning a hundred to a couple of hundred pounds a year, if that. A lot of them do it so they can get the freebies and the discounts,” says the Newcastle Upon Tyne stay-at-home mother. “I absolutely love it.” 

 With sales of $1.25bn (£920m) last year, costume and fashion jewellery in the UK is a booming sector that grew 5.3 per cent between 2016 and 2017, according to Euromonitor. But it is a competitive space, with high-street brands like Zara and J Crew jostling with specialist stores like Swarovski and Pandora to bridge the gap between budget offerings and luxury brands. 

Globally, the World Federation of Direct Selling Associations estimates the industry is worth $182bn. In the UK, direct selling is a £1.35bn business that climbed 6 per cent last year, according to Euromonitor. 

 MLM schemes operate legally in the UK if earnings are derived from products or services sold — as in the case of Stella & Dot — rather than just from recruiting people. They must also comply with UK consumer law and regulations. These cover things such as cooling-off periods and not misleading on likely income, according to Ros Prince, a partner at law firm Stephenson Harwood in London.

 “Looking at Stella & Dot, they are selling products. I have not seen any evidence to suggest that there is any misrepresentation on earnings,” she says. “Ultimately earnings are intended to be made on the sale of jewellery, so they are operating legally.” 

 Pyramid schemes, where the only real benefit comes from recruiting others who in turn pay to participate, are illegal under the Fair Trading Act, with unlimited fines and up to two years’ imprisonment for offences. 

 The UK government can also apply to wind up anything it believes to be unlawful, as it tried to do unsuccessfully in 2008 with Amway, a direct seller of lifestyle products. This partially explains how Stella & Dot can operate today. 

 Amway business owners make an income from selling cookware and make-up, but the UK government argued those business owners misrepresented the earnings potential to new recruits. Of the 33,000 Amway business owners, only about 90 earned enough to cover the cost of building their business, according to the investigation. 

 Davina Given, a partner at London law firm RPC, says Amway changed its practices in response to the case. “The tension is between offering people an opportunity to make money through selling on commission, which is not inherently wrong, and overhyping the likely financial return on that opportunity.” 

 A seller could, however, make a civil claim if the company has misrepresented earnings of existing sellers. But due to the small payments usually involved, it is rarely worth it for an individual to bring a claim. 

By the third quarter this year, Stella & Dot says it expects to have paid out $500m in commissions globally since it started. Some consumer advocate groups, such as pyramidscheme-alert.org, reckon up to 99 per cent of MLM recruits will end up with a net loss once costs and time are accounted for.

 Ms Herrin concedes that a quarter of people who sign up “never go on to sell” and only a “small percentage stay for a long time”. About half of stylists leave every year, she adds. But she points out that 74 per cent still generate income — although this figure does not account for costs. “A lot of people like the idea they are saving on their own fashion spend. They think of themselves as getting paid in discounted product. So I think that’s really a high rate then.”

Its US website shows that three-quarters of paid stylists fall into a bracket that earns an average income of $1,400 a year, with the bottom 25 per cent of that group of earning about $200 a year. This is based on monthly average commissions paid, so if a stylist were to earn $100 for three months but stopped after failing to pay back her initial investment for the $399 starter kit, extra display stock and the hours spent, her income would still be included in the monthly average. 

Robert Fitzpatrick, a US consumer advocate and author of False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes, and president of pyramidschemealert.org, has studied dozens of compensation statements including Stella & Dot’s. He considers them to be “misleading”. 

 He says: “It’s what was paid out on average — it doesn’t imply the average person received that much. It’s an aggregate annual figure and the problem with the term is it’s based on an annual basis, but how many people in the whole scheme actually stay active for a year?”

Most people in MLM schemes make a net loss, he adds. “If you were to include all the people that came and went, not just inactives, and how many have joined from the beginning, it would be less than 1 per cent” earning a profit, he adds. “It’s an orchestrated sham as a business opportunity. If it is one in 1,000, that’s not an income opportunity, that’s a sham.” 

Ms Herrin says that in the case of Stella & Dot “there are no false promises”. Indeed, it is the additional benefits of jewellery discounts that she says make the business “profitable” for most stylists: “I believe that our stylists are profitable because of the differences of Stella & Dot to other companies including the fact our stylists earn free products so it’s not money coming out of their pocket.”

 So why does Ms Herrin not show a clearer measure of the average earnings potential of recruits? As 80 per cent of stylists are flexible workers with other roles, different metrics would not explain the business opportunity so well, she says. “This is not a corporate job and that’s why we don’t measure it like one.” 

 Ms Evans has set up her own digital marketing agency since leaving Stella & Dot and says she is embarrassed about her involvement with the company. “I’m strong enough to say it wasn’t a great moment, I don’t put that on my CV,” she says. “The rational side of my brain knew, but I was desperate for something to work.” 


 Copyright The Financial Times Limited 2018. All rights reserved.

Monday, 28 May 2018

Reza Aslan - Is the Trump presidency a religious cult?

Image result for reza aslan


https://en.wikipedia.org/wiki/Reza_Aslan

www.independent.co.uk/news/world/americas/donald-trump-cult-leader-make-america-great-again-alt-right-religion-nationalist-us-president-a8053996.html

www.vanityfair.com/news/2017/12/reza-aslan-interview-cnn-trump-podcast

The Iranian-American 'religious studies scholar,' Reza Aslan (b. 1972), has had a lot to say about Donald J. Trump.

Last year, Reza Aslan was fired from his influential job as a presenter on CNN, after he called Donald Trump, 'a piece of shit,' on Twitter, and then stated that:

he was 'underscoring the fact that the President of the United States is a racist, sexist, lying, lecherous, pathological liar, and narcissistic sociopath. That we are in an existential crisis; that our lives are in danger and that anyone who has a voice, needs to be screaming at the top of their lungs because all of history is watching us right now.'




Recently, I was sent a link to the above video and asked whether I agree with what Reza Aslan says in it?

After watching the video, it seems that Reza Aslan is merely offering his own version of the unoriginal observation that: 

At times of mass-alienation (following: wars, natural disasters, economic crises, etc.), history proves that would-be demagogues steadfastly pretending absolute moral and intellectual authority, whilst pursuing hidden criminal objectives, who (at other times) would have been universally-recognised as narcissistic charlatans, have found it much easier to become widely-accepted as authentic Messiahs. 

Indeed, for months, I've been regularly asked variations of the following question :

'Do you think Donald Trump's movement is a cult?'


See original image
See original image


If you Google search 'Trump Cult,' Blog readers will discover that many well-informed commentators have already decided that the answer to the above question is a resounding 'yes.' For a long time, Trump has been widely-compared to an assortment of strutting totalitarian dictators and cult instigators (particularly, Benito Mussolini). That said, I would agree that the evolving situation (i.e. Donald Trump's increasingly-paranoid us vs them model of reality and his core-followers' continued unquestioning acceptance of it) is not unique and consequently, it cannot be fully-understood in isolation.




David Brear (copyright 2018)
________________________________________________________________________
Vases Design Pictures, They Show The Rubins Face Vase Illusion To Demonstrate Point If You Look At White See A Black Two Faces: Awesome Images


The Universal Identifying Characteristics of a Cult 

_____________________________________________________________________







In 1961 (after years of field-research, including the interviewing of US servicemen and civilians held prisoner during the Korean War), Dr. Robert Jay Lifton (b. 1926) published, ‘Thought Reform and the Psychology of Totalism.’ In this standard medical text-book, Dr. Lifton identified 8 ‘themes’ which, if present in any group, indicate that its members are being subjected to a mixture of social, psychological and physical pressures, designed to produce radical changes in their individual beliefs, attitudes and behaviour.


1). ‘Milieu control’ — the attempted control of everything an individual experiences (i.e. sees, hears, reads, writes and expresses). This includes discouraging subjects from contacting friends and relatives outside the group and undermining trust in exterior sources of information; particularly, the independent media.


2). ‘Personal or mystical manipulation’ — charismatic (psychologically dominant) leaders create a separate environment where specific behaviour is required; leading to group members believing that they have been chosen and that they have a special purpose. Normally group members will insist that they have not been coerced into group membership, and that their new way of life and beliefs are the result of a completely free-choice.

3). ‘Demand for purity’ — everything in life becomes either pure or impure, negative or positive, etc. This builds up a sense of shame and guilt. The idea is promoted that there is no alternative method of thinking or middle way, to that promoted by the group or by those outside it. Everything in life is either good or bad and anything is justified provided the group sanctions it as good.


4). ‘Confession’ — personal weaknesses are admitted to, to demonstrate how group membership can transform an individual. Group members often have to rewrite their personal histories and those of their friends and relatives, denigrating their previous lives and relationships. Other techniques include group members writing personal reports on themselves and others. Outsiders are presented as a threat who will only try to return group members to their former incorrect thinking.


5). ‘Sacred science’ — the belief in an inexplicable power system or secret knowledge, derived from a hierarchy who must be copied and who cannot be challenged. Often the group’s leaders claim to be followers of traditional historical figures (particularly, established political, scientific and religious thinkers). Leaders promote the idea that their own teaching will also benefit the entire world, and it should be spread.


6)‘Loading the language’ — a separate vocabulary used to bond the group together and short-circuit critical thought processes. This can become second nature within the group, and talking to outsiders can become difficult and embarrassing. Derogatory names, or directly racist terms, are often given to outsiders.


7). ‘Doctrine over persons’ — individual members are taught to alter their own view of themselves before they entered the group. Former attitudes and behaviour must then be re-interpreted as worthless, and/or dangerous, using the new values of the group.


8). ‘Dispensing of existence’ — promotion of the belief that outsiders — particularly, those who disagree with the teaching of the group — are inferior and are doomed. Therefore, they can be manipulated, and/or cheated, and/or dispossessed, and/or destroyed. This is justifiable, because outsiders only represent a danger to salvation.

________________________________________________________________________


Another giant in the field of academic research into the cult phenomenon, is Prof. Margaret Singer (1921-2003).  Her major work which was published in 1996, is 'Cults in Our Midst.' (http://en.wikipedia.org/wiki/Cults_in_Our_Midst). In this, Prof. Singer set out 'six conditions' in which totalistic thought-reform can be achieved:


1). Keep the person unaware of what is going on and how attempts to psychologically condition him or her are directed in a step-by-step manner.


Potential new members are led, step by step, through a behavioral-change program without being aware of the final agenda or full content of the group. The goal may be to make them deployable agents for the leadership, to get them to buy more courses, or get them to make a deeper commitment, depending on the leader's aim and desires.


2). Control the person's social and/or physical environment; especially control the person's time.


    Through various methods, newer members are kept busy and led to think about the group and its content during as much of their waking time as possible.


    3). Systematically create a sense of powerlessness in the person.


      This is accomplished by getting members away from their normal social support group for a period of time and into an environment where the majority of people are already group members.

      The members serve as models of the attitudes and behaviors of the group and speak an in-group language.

      Strip members of their main occupation (quit jobs, drop out of school) or source of income or have them turn over their income (or the majority of) to the group.

      Once the target is stripped of their usual support network, their confidence in their own perception erodes.

      As the target's sense of powerlessness increases, their good judgment and understanding of the world are diminished. (ordinary view of reality is destabilized)

      As the group attacks the target's previous worldview, it causes the target distress and inner confusion; yet they are not allowed to speak about this confusion or object to it - leadership suppresses questions and counters resistance.

      This process is sped up if the targeted individual or individuals are kept tired - the cult will take deliberate actions to keep the target constantly busy.


      4). Manipulate a system of rewards, punishments and experiences in such a way as to inhibit behavior that reflects the person's former social identity.


        Manipulation of experiences can be accomplished through various methods of trance induction, including leaders using such techniques as paced speaking patterns, guided imagery, chanting, long prayer sessions or lectures, and lengthy meditation sessions.

        The target's old beliefs and patterns of behavior are defined as irrelevant or evil. Leadership wants these old patterns eliminated, so the member must suppress them.

        Members get positive feedback for conforming to the group's beliefs and behaviors and negative feedback for old beliefs and behavior.


        5). The group manipulates a system of rewards, punishments, and experiences in order to promote learning the group's ideology or belief system and group-approved behaviors.


          Good behavior, demonstrating an understanding and acceptance of the group's beliefs, and compliance are rewarded while questioning, expressing doubts or criticizing are met with disapproval, redress and possible rejection. Anyone who asks a question is made to feel there is something inherently disordered about them to be questioning.

          The only feedback members get is from the group; they become totally dependent upon the rewards given by those who control the environment.

          Members must learn varying amounts of new information about the beliefs of the group and the behaviors expected by the group.

          The more complicated and filled with contradictions the new system is and the more difficult it is to learn, the more effective the conversion process will be.

          Esteem and affection from peers is very important to new recruits. Approval comes from having the new member's behaviors and thought patterns conform to the models (members). Members' relationship with peers is threatened whenever they fail to learn or display new behaviors. Over time, the easy solution to the insecurity generated by the difficulties of learning the new system is to inhibit any display of doubts—new recruits simply acquiesce, affirm and act as if they do understand and accept the new ideology.


          6). Put forth a closed system of logic and an authoritarian structure that permits no feedback and refuses to be modified except by leadership approval or executive order.

            The group has a top-down, pyramid structure. The leaders must have verbal ways of never losing.

            Members are not allowed to question, criticize or complain. If they do, the leaders allege the member is defective, not the organization or the beliefs.

            The targeted individual is treated as always intellectually incorrect or unjust, while conversely the system, its leaders and its beliefs are always automatically, and by default, considered as absolutely just.

            Conversion or remolding of the individual member happens in a closed system. As members learn to modify their behavior in order to be accepted in this closed system, they change—begin to speak the language—which serves to further isolate them from their prior beliefs and behaviors.

            ________________________________________________________________________



            Building on Lifton's and Singer's solid foundation (and after much research) I concluded that pernicious cultism is an evolving criminogenic phenomenon which, like all phenomena, cannot be accurately defined. Therefore, I set down the essential, and universal, identifying characteristics of a pernicious cult, and I first published these in 2005:

            It is important to note that cults don't just suddenly appear and they don't always exhibit exactly the same characteristics. This is because (like cancers and viruses) cults grow and evolve (and sometimes explode or even implode) and their identifying characteristics appear at different stages of their evolution cycle. Thus, the fact that a particular group doesn't exhibit all of the characteristics described in the following document, doesn't mean that it won't in the future or that it should not be identified as being a constituent part of the overall cult phenomenon.

            ________________________________________________________________________________________

            'The Universal Identifying Characteristics of a Cult' 

            _________________________________________________________________________

            Apart from its use in the sense of ‘a popular fashion especially followed by a specific section of society’ or ‘a person or thing popularised in this way,’ the traditional definition of the English noun, cult (Latin cultus worship), has been ‘a system of religious worship (Latin religiosus obligation, bondage) especially as expressed in ritual,’ or ‘devotion or homage to a person or thing.’ However, the word is now also used as shorthand for what is more-accurately described as a pernicious cult. This ongoing historic, and criminogenic, phenomenon can be briefly described as: 

            any self-perpetuating, non-rational/esoteric, ritual belief system established or perverted for the clandestine purpose of human exploitation.

            Such groups are identified by the following characteristics:
              

            1). Deception. Pernicious cults are presented externally as traditional associations. These can be arbitrarily defined by their instigators as almost any banal group (‘religious’, ‘cultural’, ‘political’, ‘commercial’, etc.). However, internally, they are always totalitarian (i.e. they are centrally-controlled and require of their core-adherents an absolute subservience to the group and its patriarchal, and/ or matriarchal, leadership above all other persons). By their very nature, pernicious cults never present themselves in their true colours. Consequently, no one ever becomes involved with one as a result of his/her fully-informed consent.

            2). Self-appointed sovereign leadership. Pernicious cults are instigated and ruled by psychologically dominant individuals, and/or bodies of psychologically dominant individuals (often with impressive, made-up names, and/or ranks, and/or titles), who hold themselves accountable to no one. These individuals have severe and inflexible Narcissistic Personalities (i.e. they suffer from a chronic psychological disorder, especially when resulting in a grandiose sense of self-importance/ righteousness and the compulsion to take advantage of others and to control others’ views of, and behaviour towards, them).* They steadfastly pretend moral and intellectual authority whilst pursuing various, hidden, criminal objectives (fraudulent, and/or sexual, and/or violent, etc.). The admiration of their adherents only serves to confirm, and magnify, the leaders’ strong sense of self-entitlement and fantasies of unlimited success, power, brilliance, beautyideal love, etc.
            __________________________________________________________________________

            ‘Narcissistic Personality Disorder,’ is a psychological term first used in 1971 by Dr. Heinz Kohut (1913-1981). It was recognised as the name for a form of pathological narcissism in ‘The Diagnostic and Statistical Manual of Mental Disorders 1980.’ Narcissistic traits (where a person talks highly of himself/herself to eliminate feelings of worthlessness) are common in, and considered ‘normal’ to, human psychological development. When these traits become accentuated by a failure of the social environment and persist into adulthood, they can intensify to the level of a severe mental disorder. Severe and inflexible NPD is thought to effect less than 1% of the general adult population. It occurs more frequently in men than women. In simple terms, NPD is reality-denying, total self-worship born of its sufferers’ unconscious belief that they are flawed in a way that makes them fundamentally unacceptable to others. In order to shield themselves from the intolerable rejection and isolation which they unconsciously believe would follow if others recognised their defective nature, NPD sufferers go to almost any lengths to control others’ view of, and behaviour towards, them. NPD sufferers often choose partners, and raise children, who exhibit ‘co-narcissism’ (a co-dependent personality disorder like co-alcoholism). Co-narcissists organise themselves around the needs of others (to whom they feel responsible), they accept blame easily, are eager to please, defer to others’ opinions and fear being seen as selfish if they act assertively. NPD was observed, and apparently well-understood, in ancient times. Self-evidently, the term, ‘narcissism,’ comes from the allegorical myth of Narcissus, the beautiful Greek youth who falls in love with his own reflection.

            Currently, NPD has nine recognised diagnostic criteria (five of which are required for a diagnosis):
            •       has a grandiose sense of self-importance.
            •       is preoccupied with fantasies of unlimited success, power, brilliance, beauty, ideal love, etc.
            •       believes that he/she is special and unique and can only be understood by other special people.
            •       requires excessive admiration.
            •       strong sense of self-entitlement.
            •       takes advantage of others to achieve his/her own ends.
            •       lacks empathy.
            •       is often envious or believes that others are envious of him/her.
            •       arrogant disposition.
            ______________________________________________________________________

            3). Manipulation. Pernicious cults employ co-ordinated, devious techniques of social and psychological persuasion (variously described as: ‘covert hypnosis’, ‘mental manipulation’, ‘coercive behaviour modification’, ‘group pressure’, ‘thought reform’, ‘ego destruction’, ‘mind control’, ‘brainwashing’, ‘neuro-linguistic programming’, ‘love bombing’, etc.). These techniques are designed to fulfil the hidden criminal objectives of the leaders by provoking in the adherents an infantile total dependence on the group to the detriment of themselves and of their existing family, and/or other, relationships. Pernicious cults manipulate their adherents’ existing beliefs and instinctual desires, creating the illusion that they are exercising free will. In this way, adherents can also be surreptitiously coerced into following potentially harmful, physical procedures (sleep deprivation, protein restriction, repetitive chanting/ moving, etc.) which are similarly designed to facilitate the shutting down of an individual’s critical and evaluative faculties without his/ her fully-informed consent.

            4). Radical changes of personality and behaviour. Pernicious cults can be of any size, duration and level of criminality. They comprise groups, and/or sub-groups, of previously diverse individuals bonded by their unconscious acceptance of the self-gratifying, but wholly imaginary, scenario that they alone represent a positive or protective force of purity and absolute righteousness derived from their leadership’s exclusive access to a superior or superhuman knowledge, and that they alone oppose a negative or adversarial force of impurity and absolute evil.Whilst this two-dimensional, or dualistic, narrative remains the adherents’ model of reality, they are, in effect, constrained to modify their individual personalities and behaviour accordingly.

            5). Pseudo-scientific mystification. The instigators of pernicious cults seek to overwhelm their adherents emotionally and intellectually by pretending that progressive initiation into their own superior or superhuman knowledge (coupled with total belief in its authenticity and unconditional deference to the authority of its higher initiates) will defeat a negative or adversarial force of impurity and absolute evil, and lead to future, exclusive redemption in some form of secure Utopian existence. By making total belief a prerequisite of redemption,adherents are drawn into a closed-logic trap (i.e. failure to achieve redemption is solely the fault of the individual who didn’t believe totally). Cultic pseudo-science is always essentially the same hypnotic hocus-pocus, but it can be peddled in an infinite variety of forms and combinations (‘spiritual’, ‘medical’, ‘philosophical’, cosmological,’extraterrestrial’, ‘political’, ‘racial’, ‘mathematical’, ‘economic’, New-Age’, 'magical', etc.), often with impressive, made-up, technical-sounding names. It is tailored to fit the spirit of the times and to attract a broad range of persons, but especially those open to an exclusive offer of salvation (i.e. the: sick, dissatisfied, bereaved, vanquished, disillusioned, oppressed, lonely, insecure, aimless, etc.). However, at a moment of vulnerability, anyone (no matter what their: age, sex, nationality, state of mental/ physical health, level of education, etc.) can need to believe in a non-rational, cultic pseudo-science. Typically, obedient adherents are granted ego-inflating names, and/or ranks, and/or titles, whilst non-initiates are referred to using derogatory, dehumanising terms. Although initiation can at first appear to be reasonable and benefits achievable, cultic pseudo-science gradually becomes evermore costly and mystifying. Ultimately, it is completely incomprehensible and its claimed benefits are never quantifiable. The self-righteous euphoria and relentless enthusiasm of cult proselytisers can be highly infectious and deeply misleading. They are invariably convinced that their own salvation also depends on saving others.

            6). Monopoly of information. The leaders of  pernicious cults seek to control all information entering not only their adherents’ minds, but also that entering the minds of casual observers. This is achieved by constantly denigrating all external sources of information whilst constantly repeating the group’s reality-inverting key words and images, and/or by the physical isolation of adherents. Cults leaders systematically categorise, condemn and exclude as unenlightened, negative, impure, absolutely evil, etc. all free-thinking individuals and any quantifiable evidence challenging the authenticity of their imaginary scenarios of control. In this way, the minds of cult adherents can become converted to accept only what their leadership arbitrarily sanctions as enlightened, positive, pure, absolutely righteous, etc. Consequently, adherents habitually communicate amongst themselves using their group’s thought-stopping ritual jargon, and they find it difficult, if not impossible, to communicate with negative persons outside of their group whom they falsely believe to be not only doomed, but also to be a suppressive threat to redemption.


            7). False justification. In pernicious cults, a core-group of adherents can be gradually dissociated from external reality and reformed into deployable agents, and/or de facto slaves, and/or expendable combatants, etc., furthering the hidden criminal objectives of their leaders, completely dependent on a collective paranoid delusion of absolute moral and intellectual supremacy fundamental to the maintenance of their individual self-esteem/identity and related psychological function. It becomes impossible for such fanatics to see humour in their situation or to feel pity for, or to empathise with, non-adherents. Their minds are programmed to interpret the manipulation, and/or cheating, and/or dispossession, and/or destruction, of inferior outsiders (particularly, those who challenge their group’s controlling scenario) as perfectly justifiable.

            8). Structural mystification. The instigators of pernicious cults can continue to organise the creation, and/or dissolution, and/or subversion, of further (apparently independent) corporate structures pursuing lawful, and/or unlawful, activities in order to prevent, and/or divert, investigation and isolate themselves from liability. In this way, some cults survive all low-level challenges and spread like cancers enslaving the minds, and destroying the lives, of countless individuals in the process. At the same time, their leaders acquire absolute control over capital sums which place them alongside the most notorious racketeers in history. They operate behind ever-expanding, and changing, fronts of ‘limited-liability, commercial companies,’ and/or ‘non-profit-making associations,’ etc. Other than ‘religious /philosophical’ and ‘political’ movements and ‘secret societies,’  typical reality-inverting disguises for cultic crime are:

            ‘charity/ philanthropy’; ‘fund-raising’; ‘lobbying’ on topical issues (‘freedom’, ‘ethics’, ‘environment’, ‘human rights’, ‘women’s rights’, ‘child protection’, ‘law enforcement’, ‘social justice’, 'peace,' etc.); ‘publishing and media’; ‘education’; ‘academia’; ‘celebrity’; ‘patriotism’; ‘information technology’; ‘public relations’; ‘advertising’; ‘medicine’; ‘alternative medicine’; ‘nutrition’; ‘rehabilitation’; ‘manufacturing’; ‘retailing’; ‘direct selling/ marketing’; ‘multilevel marketing’; ‘network marketing’; ‘regulation’; ‘personal development’; ‘self-betterment’; ‘positive thinking’; ‘self-motivation’; ‘leadership training’; ‘life coaching’; ‘research and development’; ‘investment’; ‘real estate’; ‘sponsorship’; ‘bereavement/trauma counselling’; ‘addiction counselling’; ‘legal counselling’; ‘cult exit-counselling’; ‘financial consulting’; ‘management consulting’; ‘clubs’; etc. 

            9). Chronic psychological deterioration symptoms. The long-term core-adherents of pernicious cults are psychotic (i.e. suffering from psychosis, a severe mental derangement, especially when resulting in delusions and loss of contact with external reality). Core-adherents who manage to break with their group and confront the ego-destroying reality that they’ve been systematically deceived and exploited, are invariably destitute and dissociated from all their previous social contacts. For many years afterwards, recovering former core-adherents can suffer from one, or more, of the following psychological problems (which are also generally indicative of the victims of abuse):

            depression; overwhelming feelings (guilt, grief, shame, fear, anger, embarrassment, etc.); dependency/ inability to make decisions; retarded psychological/ intellectual development; suicidal thoughts; panic/ anxiety attacks; extreme identity confusion; Post-Traumatic Stress Disorder; insomnia/ nightmares; eating disorders; psychosomatic illness ( asthma, skin disorders, headaches, fatigue, etc.); sexual problems/ fear of forming intimate relationships; inability to trust; etc.

            10). Repression of all dissent. The leaders of the most-destructive cults are megalomaniacal psychopaths (i.e. suffering from a chronic mental disorder, especially when resulting in paranoid delusions of grandeur and self-righteousness, and the compulsion to pursue grandiose objectives). The unconditional deference of their deluded adherents only serves to confirm, and magnify, the leaders’ own paranoid delusions. This type of cult leader maintains an absolute monopoly of information whilst perpetrating, and/or directing, evermore heinous crimes. They sustain their activities by the imposition of arbitrary contracts and codes (secrecydenunciation, confession, justice, punishment, etc.) within their groups, and by the use of humiliation, and/or intimidation, and/or calumny, and/or malicious prosecution (where they pose as victims), and/or sophism, and/or the infiltration of traditional culture, and/or corruption, and/or intelligence gathering and blackmail, and/or extortion, and/or physical isolation, and/or violence, and/or assassination, etc., to repress any internal or external dissent.


            _________________________________________________________________________

            A COMMON SENSE APPROACH TO CULTISM 

            Who hasn’t heard about cults? The word, ‘cult,’ has been thrown around so often that most of us now take it for granted that we must know exactly what it means. To be honest, very few people have sought out sufficient background material to be able to form the lucid picture of cultism contained in the essential identifying characteristics presented in the above document. Even the most-diligent news reports have tended to examine individual cultic groups in close-up, leaving the wider phenomenon either out of shot or out of focus. However, in recent years, it has become a matter of public record that, as a result of unprotected exposure to one of an ever-growing and evolving catalogue of apparently diverse and innocent groups, almost anyone can begin to exhibit remarkably uniform symptoms. In everyday terms, it is as though they’ve fallen head over heels in love. Although this initial euphoria is often short-lived, a significant minority will subsequently undergo a nightmarish transformation and recklessly dissipate all their mental, and/or physical, and/or financial, resources to the benefit of some hitherto unknown person(s), whom they continue to trust and follow no matter what suffering this entails. Only when enough victims of one of these latter-day ‘Pied-Pipers’ wind up in psychiatric hospitals or on mortuary slabs is the word, ‘cult,’ liberally applied by the popular press. It is then always revealed that there had been some timely attempt(s) to warn the authorities, but they couldn’t intervene, because, legalistically, cultism does not exist. That said, all cosmopolitan people readily accept that cults most-certainly do exist, but, due to the prevalent style of media coverage, we habitually think of them only as remote, and grotesque, freak-shows.

            In my experience, if it is suggested that ‘we should all be on our guard against cultism, because it is actually much closer to us than we like to think,’ the average person is immediately convinced that such an idea is absurd. This instinctual reaction is usually accompanied by one, or more, of the following comments:
                                                        
            ·     ‘Don’t worry, I wasn’t born yesterday, a cult couldn’t fool me or anyone in my family… only idiots and weaklings join cults.’

            ·     ‘In a free society everyone has the right to believe in what they want… if adults decide to hand over their time and money to some charismatic guru, it’s their own business.’


            ·     ‘One man’s cult is another man’s religion.’


            ·     ‘I suppose you’re including all the people who believe Elvis is still alive.’


            ·     ‘Unless they are being physically held as prisoners, adults always have a free-choice to walk away if they don’t like what’s happening to them.’


            ·     ‘Perhaps some cult members get harmed, but that’s their problem not mine.’


            ·     ‘Cults have been around for centuries, there’s nothing new to learn about them.’ etc.


            Whilst these opinions can all seem valid to the ill-informed, the underlying facts prove them to be nothing more than ego-protecting self-deceptions, which completely miss the point. It’s easy to understand that ‘knowledge itself is power,’ but it’s altogether harder to accept that (by the same token) ignorance is vulnerability. Obviously, cults never announce themselves, but their many disguises continue to adapt to mirror the changing spirit of the times. Throughout the ages, a dangerous minority of mythomaniacs, charlatans and would-be demagogues have always been able to get their human prey to sail blindly into positions of subjection, by first bedazzling them with all manner of false beacons which seemed so welcoming and authentic that the majority of people could not have been expected to determine exactly what was lurking behind them. Even though most of us want to deny it, at a moment of weakness all of us can need to listen to the latest cultic voice of insanity; especially when it appeals to our existing beliefs and instinctual desires, and originates from the apparent face of reason. To casual observers, the phenomenon might seem to be a ridiculous anachronism, but cultism or occultism has survived the tide of history and continues to wreck countless lives, simply because its instigators keep updating the lyrics of their siren song. Totalitarianism itself is enduring, its camouflage is ephemeral.

            Young children’s unconscious acceptance of ‘Santa Claus’ as total reality, stems from a fictitious scenario reflected as fact by the traditional culture in which they live. Up to a certain age, children are not equipped to challenge the model of reality offered to them by authoritarian figures within their family groups; particularly, their parents. Therefore, once children have been converted to a self-gratifying, non-rational belief in ‘Santa,’ the truth (that they are actually being deceived by the people whom they instinctively trust and follow) is unthinkable. The scenario can then be expanded to modify children’s behaviour — ‘Santa’ has magical powers… he can see and hear everything they do at all times… he will reward them for unquestioning belief and punish them for dissent. Only when they attain the necessary level of intellectual/psychological development, can children begin to use their critical and evaluative faculties and come to realise that ‘Santa’ is merely a game of make believe. If you think about it, what I’ve just described is the most elementary form of self-perpetuating, non-rational/esoteric, ritual belief system - perfectly tailored to fit infantile minds, and reliant on the maintenance of an absolute monopoly of information presented using a constant repetition of reality-inverting key words and images combined with pseudo-scientific mystification and closed-logic.


            When analysed with the same level of intellectual rigour, many of the basic procedures and conditions required to establish cultic groups turn out not to be a mystery at all. They are revealed as only more-sophisticated versions of those which also propagate the benign ‘Santa’ deception. As such, they are frighteningly easy to replicate. However, the instigators of cults are anything but benign and, interestingly, many of their most-deluded subjects and convincing apologists turn out to be well-educated adults who have simply become incapable of facing the ego-destroying reality that they’ve been fooled by what is merely a game of make believe. No sane person would ever suggest trying to ban ‘Santa,’ and everyone lies to their children at some time to modify their behaviour, but consider the variety of destructive behaviour that an authoritarian adult (with hidden criminal objectives) could get dependent children to follow by exploiting their unconscious acceptance of the same imaginary, but nonetheless emotionally and intellectually overwhelming, narrative as total reality. The unpalatable truth is that, just by perverting the closed-logic rules of the game, anything - from theft by proxy to sexual, and/or violent, abuse - becomes possible.


            Prior to publication, a number of people were given unfinished copies of the above document to appraise. Although no reader could refute its content, the reactions of a minority were split into two groups; these were as different as chalk and cheese. Those who had already survived a direct personal experience of cultism devoured it. Others, who had never knowingly encountered the phenomenon, found the booklet less easy to digest; they generally described its tone as ‘alarmist.’ One man (a middle-aged, American academic) was sure that it had been written by a naïve soul who had suddenly discovered the world to be a cruel place, and who now wanted to shout about it. Several years ago, when I was naïve, I might have agreed with him. In fact, I now blush when I remember a conversation I once had with a senior citizen of the Czech republic (a survivor of rule by the ‘Nazi’ and ‘Soviet’ myths), in which I coolly dismissed his passionate contention that any country whose own citizens mistakenly believed themselves to be immune to totalitarianism, faced the greatest risk of from it. Today, in the light of a traumatic personal encounter in Europe with the large, American-based cultic group known as 'Amway,' I have come to understand that I could not have been more wrong. However, many of the crass opinions which cultism continues to attract are completely predictable, because, even as adults, we all instinctively want to shut out of our minds any information that disturbs our habitual model of the world. Sadly, anyone who searches for the truth about cultism, and who then speaks plainly, is forced to ask a lot of people to think the unthinkable; so I make no apologies for this.

            Another man started to read the booklet and decided that it contained ‘intemperate language.’ He felt sure that it was  ‘going to be a sermon’ in which I would ‘attempt to impose ideas of morality’ on him. That opinion made me go back to my original text and remove any suggestion of preaching, because that’s the last thing I want to do. I don’t pretend to be perfect, and I fully recognise that morality is only what is generally regarded as an acceptable standard of behaviour by whatever culture we live in. I tried to base my investigation of cultism on quantifiable evidence, and my analysis on rules made by democratic institutions defining what is criminal, and/or unethical. I didn’t invent this evidence or write these rules, but I couldn’t escape the fact that cultism involves the subversion of traditional codes of morality. Like my wise Czech acquaintance, I have had the dubious privilege of witnessing for myself how unsuspecting individuals can be tricked into entering a counterfeit culture in which their existing perceptions of right and wrong are overturned and then made absolute. As a result, I now accept that apparently rational persons can suddenly abandon all reason and allow themselves to be systematically abused, exploited and even slaughtered whilst participating in the systematic abuse, exploitation and slaughter of others. In short, I am describing how it is possible to enslave any human being, but without the use of chains. This, in itself, is an ego-destroying reality which, self-evidently, many onlookers will wish to deny. However, when this reality is faced, at first it can become impossible to find appropriate words (other than expletives) to describe the results of cultism. Even presiding judges, in related cases, have felt it necessary to deliver verdicts using emotive terms such as ‘evil,’ ‘sinister,’ ‘depraved,’ ‘obnoxious,’ etc., to express publicly their own private outrage. Unfortunately, many other well-intentioned people have been, and continue to be, completely fooled by the seductive words and images shielding the instigators of cultism. The great paradox of the phenomenon is that persons under cultic influence will steadfastly claim to be absolutely righteous, even when all the quantifiable evidence proves their behaviour to be (at best) misguided, or (at worst) downright evil. Although they are demonstrably dissociated from external reality, cult adherents are always certain that they alone represent the ‘truth’ and they act accordingly.

            In the above document, I have tried to demystify cultism by using an accurate, deconstructed vocabulary to describe the phenomenon. As a result of my own extensive investigation, I am entirely satisfied that all groups exhibiting the essential characteristics given previously, are manifestations of the same problem. The historical evidence has led me to the inescapable conclusion that the only real differences between cults are the exact motives and mental state of their leaders, and the length of time they survive before they face a well-informed and determined challenge.

            Cultism is a trap. Obviously, anyone who only examines the bait in a trap and who remains unaware of its true purpose, risks getting caught themselves. Just like a mousetrap, the basic design for the cultic trap has remained the same down the centuries even if the presentation of the bait has become evermore sophisticated. Sadly, many commentators have found it impossible - when faced with the apparently illogical results of cultism - to abandon their existing academic, and professional, disciplines, which are anchored in the logic of the traditional world. Consequently, their understanding has often been made impossible by misplaced objectivity. However, it must be remembered that a counterfeit banknote might be 99.9 % perfect, but the bit that is not makes all of it a fake. Similarly, in order to have any chance of understanding cultism, it must be approached from the apparently subjective point of view that its results are always the product of a contagious deception, the victims of which unconsciously accept fiction as fact. Only then, can the phenomenon be examined with genuine objectivity. Once this vital principle has been learned, the apparently authentic words and images reflected by persons under the influence of cultism - like those printed on counterfeit banknotes - are revealed as dangerous distractions. They should never be taken at face value and, therefore, I try to remind the reader of this at all times. Any commentator who repeats the reality-inverting shielding-terminology of any cultic group, but without detailed qualification (or heavy irony), demonstrates that he/she remains at a pitifully low-level of understanding.

            In truth, if it wasn’t for its tragic consequences, then cultism would be nothing more than a sick joke. However, until an individual is confronted by a nightmarish change in the personality and behaviour of a loved-one, then they can never really appreciate the full horror of the phenomenon. I realised a long time ago that there are always some people who will never be able to accept what I describe, because, for them to do so, they would have to abandon too many self-deceptions supporting their own view of themselves. Like many others before me, a soul-destroying experience with members of my own family forced me to abandon most of mine. Then, through close contact with the survivors of various cults and my research into the deeper origins of ‘Nazism’ and the ‘New Global Terrorism,’ I came to the further, inescapable conclusion that it is actually impossible to exaggerate the potential menace posed by the creators of these counterfeit cultures, or their significance to the history and future of civilisation. I then found great comfort in the opinions of some of my critics, because the people who first tried to warn the world of the horror lurking behind an apparently absurd, little gang of sanctimonious charlatans - calling themselves the ‘National Socialist German Workers Party’ and led by a hitherto unknown, German Army veteran playing the comic-book role of ordinary man turned superman - were also dismissed as ‘alarmists.’

            Whilst it remains generally misunderstood, cultism will continue to be an unnecessary threat to the lives, liberty and happiness of all communities, families and individuals all over the world.

            David Brear (copyright 2018)