Yesterday, I was sent a link to a disturbing article on 'PayTren' - and asked for my opinion.
How Paytren is selling mobile payments to Muslims
With religious-themed marketing and a sharia-compliant business model, Paytren tries to go mainstream in Indonesia.
Paytren’s paid membership means you can become a reseller for products from Paytren’s merchant partners to earn some money off each sale. This includes train tickets, mobile top-ups, insurances, and so on. Based pa on the partnership deal Grab struck with Paytren, it also rewards agents for signing up new Grab drivers.
Other startups in Indonesia are also using this reseller/agent model, for example, Kudo, which Grab acquired in 2017, and Kioson. Bukalapak and Tokopedia, two of Indonesia’s biggest online marketplaces, are now also building out an agent network. But usually, these do not require paying an upfront fee.